How to Use Inbound Marketing to Get Customers Without Cold Pitching In 2025

I know, cold pitching is a pain in the ass. It doesn’t mean it doesn’t work… but it is frustrating.

With inbound marketing, people come to you, and that’s the strongest position you can be in.

The power dynamic shifts.

You can charge more, and people just say “okay”. You can pick who you want to work with.

You can attract clients, partnerships…

But best of all…

YOU CAN STOP COLD PITCHING ALL DAY 🥳

(Yes, this is a real pain point for a lot of people.)

And no — you don’t need to go viral and build a brand for 5 years before seeing any success.

You just need the right type of content.

In this article, I’ll show you how to build a world that people want to enter and NEVER leave. You’ll see how to develop trust and have the best inbound marketing in your industry.

Let’s go.

Step 1: Speak to ONE person

If your goal is to make sales, you need to stop writing for “everyone” and start speaking to someone very specific.

Make an entire document talking about this ONE person. What do they struggle with? What do they want for themselves? What are their thoughts and opinions? What have they tried already?

And then speak to that one specific person.

When you do this, something interesting happens:

The algorithm goes, “Oh SHIT— I know who this is for,”…

And it starts showing your content to thousands of people just like them. I always say it’s MUCH better to get 10,000 views from your ideal clients than 2 million views from people who will never, ever buy.

Almost every niche market is big enough for you to thrive in. The more specific you are, the better your results get.

Step 1a: Get My Startup Launch Roadmap

It’s a step-by-step guide designed to show you how to raise investments, build a product or service, launch it, and keep scaling as long as you want to.

If you’re an entrepreneur in ANY industry… you’ll find it really useful (plus it’s free!):

Step 2: Authority Content Is The King Of Inbound Marketing

This is your bread and butter.

And remember, this is very important:

We’re not optimizing for views. We’re optimizing for TRUST.

Because in today’s “creator economy”, relationships = trust = moneyyy 🤑

(okay that’s a disgusting emoji…)

Here’s how to build your authority content:

Just solve real problems your market has.

Remember that long document you made? That comes in handy.

But put in the effort to create ACTUALLY useful content.

If it makes you go “damn, this might be too good to give away for free”… you’re doing it well.

When you do this right, people will consume your content and think:

“If this is what they give away for free… imagine what the paid stuff looks like.”

And fear not, people still won’t take action. They’ll still need you (lol). They will just trust you more.

That’s when DMs start rolling in.

Step 3: Don’t Just Give — INVITE

If you just create content with no clear action… people will scroll, think “cool,” and bounce.

You need to pull them into your world. If you don’t implement what I’m about to tell you, you’ll be the brand with 50k followers and an empty calendar.

Those are called ‘influencers’. We are not like those.

Here’s how to turn views into opportunities:

First, you create a lead magnet.

Create a quiz, a checklist, a mini-course — something easily consumable.

It has to be insanely valuable. Again, something that makes you think “Uff, this might be too good…”

Do you see a pattern here? 😀

Then, promote that lead magnet in your posts. Tell them to comment a specific word and send them the lead magnet when they do.

This also works for DMs, by the way.

That’s how you go from “content consumer” to “conversation starter.”

Do it right, and you’ll get opportunities with 500 followers. No joke. Always go for quality over quantity when it comes to your audience.

Step 4: Build a World, Not Just a Business

Okay, this is deep, so connect your brain cells.

You want to be everywhere in your prospect’s mind. That’s called being ‘omnipresent’.

Strive to be in your customers’ minds all day, every day. The more time they spend in your world, the more they’ll want to buy from you.

For example…

They watch your content in the morning. They download your freebie at lunch. They spend time in your community at night.

They check your DMs before bed.

Omnipresence beats all. Not because you’re everywhere to everyone — but because you’re everywhere to someone.

And your world should look, smell, and taste a little different than anything else they’ve ever seen. There’s only one of you, and you need to capitalize on that.

Step 5: Build Trust by Being… Actually Trustworthy

Selling online goes way deeper than just hooks and conversion mechanisms. When you connect emotionally, you start to transcend those ‘rules’.

When you have trust, you build a small audience of people who will buy anything you make, just because you made it.

This is the power of personal connection, which develops when people KNOW they can trust you.

Here’s what this mindset looks like:

No one tells you what to do.

No one tells you how to think.

No one tells you what to say.

It means you’re an ‘outsider’, exposing the systems that are so rigged against the common man.

The ‘unfair powers’ hate you (or at least you make it seem so), they want to silence you… but you refuse to be silenced.

You’re not motivated by financial gain, and everything you say and do is for the good of your customers – even if it hurts your own self-interests.

This means never to promote things you don’t believe in, and it means to actively fight unfair/unethical philosophies.

Every industry has its villains and monsters.

Think big pharma, evil bankers, or shady marketers who say “50 left in stock” on a mfing digital product.

Being able to rally a group of people against a certain person, cause, or philosophy is guaranteed to create a tight-knit audience who buys everything you sell.

It’s why cults were so powerful (we do not endorse those), and it’s why personal brands are thriving today.

So before you post your next piece of content, ask yourself…

Who do you fight against on behalf of your audience?

Immediately think about this (bonus points if you write it down), and start your crusade against the evil powers you fight on behalf of your audience.

Step 6: Formats and Platforms

Let’s talk about distribution — because it’s not enough to create good content.

You also have to put it where people will see it.

And ideally, you want a mix of short-form and long-form content, working together like a two-engine machine.

Short form is your traffic engine. Long form is your trust engine.

Short-form content includes Instagram Reels, TikToks, and YouTube Shorts. These are fast, snappy pieces of content that get your message out to as many people as possible, as quickly as possible.

It’s your visibility tool.

It puts you on the radar of people who’ve never heard of you before. And when done well, it makes people stop scrolling and think, “Wait, who is this person?”

Long-form content, on the other hand, is where the deeper connection is built. If someone watches a 10-minute-long video, you gain the same ‘trust’ capital as if they watched 10 1-minute videos.

Think long-form YouTube videos, or even blogs.

This is where you show people how your brain works. It’s where your frameworks come to life. It’s where trust compounds.

Now, here’s what’s working right now, in October 2025:

Talking-head videos are absolutely crushing it.

These are low-production, high-impact videos — just you, talking directly into the camera like you’re on FaceTime with a close friend.

Just you, your ideas, and your ability to speak clearly and confidently. The ability to speak is a rather hard one to master, but if you practice every day, you can make amazing progress.

And that’s the nice thing — you don’t need five cameras, a lighting rig, or a professional video editor.

What you do need is:

• A strong opinion that people either agree with or feel triggered by.
• A killer hook that stops someone mid-scroll within 1.5 seconds.
• A clear point you can deliver in under 60 seconds.
• The courage to say something that actually matters.

Don’t overthink the platforms either.

You can repurpose everything across Instagram, TikTok, YouTube Shorts, and even LinkedIn with minimal changes.

These platforms are hungry for human-first content.

This is what gets the leads.

Takeaways

Inbound marketing lets customers come to you — which means no more cold pitching, begging, or chasing leads that ghost you. Here’s how to do it:

• Speak to one specific person. The more specific your message, the better the algorithm works — and the easier it is to attract people who already want what you offer.
• Focus on authoritative content. Optimize for trust. Solve real problems and give away content so valuable it feels borderline illegal.
• Always include an invitation. Don’t just teach — pull people in. Offer lead magnets, start conversations in the DMs, and make it easy for people to take the next step.
• Build a world, not a business. Omnipresence means being everywhere in your customer’s day — through your content, community, emails, and products.
• Expose the villains in your industry. Nothing builds trust faster than fighting for your audience.