Heard about blogger Alex Hormozi and his $100 Million YouTube empire? Two years ago, he dropped a bombshell tweet regarding ‘MrBeast’, aka Jimmy Donaldson, another YouTube blogger: “Just wanted to make a public prediction that @MrBeast will not only become a billionaire, but a centibillionaire”.
For context, a “centibillionaire” is someone with $100 Billion or more! That’s some Jeff Bezos and Bill Gates-level stuff right there. Today there are just 15 centibillionaires, including LVMH’s Bernard Arnault with his luxury play, L’Oreal heiress Francoise Meyers and her beauty billions, and Indian oil giant Mukesh Ambani.
The special thing about this MrBeast guy is he’s going to be the first one to get there as a blogger.
How?
Affiliate marketing and Instagram collabs are not his main game, but they do bring in side cash. Ads rake in a whopping $3 to $5 million monthly, and brand sponsorships with heavyweights like Experian and Spotify net him hundreds of thousands to millions per deal. It all adds up – but hold on!
Here’s where the real cheddar is: His own products.
MrBeast has two booming product lines: ‘MrBeast Burger’ and ‘Feastables’ (aka chocolates). The burger biz could soon cross the $100 million mark annually. And Feastables which is just 2 years old, has projections hinting at another eight-figure powerhouse.
That’s the kind of cash a blogger can reel in once they start selling their own goodies to their audience!
Jimmy isn’t alone. Nearly half of bloggers making over $50,000 a year are selling their own product or service. Compare that to a measly 8% of lower-income bloggers, and it’s clear—selling your own stuff is where the real money’s at.
Coming back to YOU.
You’ve built your blog painstakingly, and it’s your turn to cash in.
How far will you go?
Beauty Blogs and Billionaires: A Case Study of the Nykaa Phenomenon
We’ve all heard it: “Blogging is dead.” But those naysayers are stuck in the digital dark ages.
Want to transform a simple blog into a billion-dollar empire? Falguni Nayar, the genius behind Nykaa (and India’s richest self-made female entrepreneur) can show you how.
Nayar launched Nykaa with beauty tips and product recommendations. Then e-commerce came into play, and sales hit $600,000 in year one. Soon enough, Nykaa was flaunting over 1,000 brands and 15,000 products, boasting revenues of $60 million. But the game-changer came when Nykaa launched its ‘private label’ products, which immediately accounted for as much as 30% of total sales. Along came an IPO, raising some $670 million, and hitting a valuation of $13 Billion, oversubscribed by 81 times!
That’s how you monetize blogs.
Create killer content. Build your brand. Sell your own stuff. Rake in the dough.
Blogging Your Way to Riches (With Your Product)
Lots of bloggers are shining examples of cashing in on creativity, earning blogging income through product sales.
Emily Weiss’s turned her beauty blog Into The Gloss into Glossier, a $100 million powerhouse, thanks to skincare and makeup sales. Sophia Amoruso’s Nasty Gal, born from vintage eBay dreams, also touched $100 million in sales before being sold to ‘Boohoo’.
The Home Edit transformed from a blog into a product line that has generated millions. 4th grade teacher-cum-blogger Lindsay Ostrom pulls in $20,000 a month through her food blog. A Beautiful Mess makes some $125,000 per month from craft kits and home décor. And The Pioneer Woman’s blog sells cookbooks and books (20 so far) and has a Walmart product line. The net worth of the blogger behind it, Ree Drummond, is somewhere between $8 and $50 million, depending on who you ask.
PS: You don’t have to always sell a ‘product’. You can share knowledge with an e-book. Or sell convenience with PDF template bundles. Or build communities selling memberships.
Get your positioning right, and your blog can turn into a moneymaking machine.
Boost Your Direct Sales with Blogging: A Playbook for Success
Some bloggers hesitate to peddle their products on their own blog, but it’s a slam dunk for a ton of reasons.
- Trust Is Your Currency: People buy from those who understand their problems better than they do. If you’re content showcases your expertise, they’re happy to reward you for it.
- Quality Over Quantity: A focused blog that addresses specific issues often converts better than generic sites. The audience loves it when you know their needs inside out—and address them.
- Niche It Up: People seek tailored solutions, and are happy to pay a premium for not getting those cookie-cutter fixes.
- Traffic vs. Conversion: Everyone wants what everyone else wants – so don’t expect to hit the jackpot with a tiny audience. Growing your readership is how you boost those direct sales.
Selling your creations to an established audience is smart, but there’s more to it than just slapping a “Shop” button on your site.
Content + Sales: Make Them Dance Together!
It’s all about synergy. Showcase your journey with some killer case studies of your products or services. Add a lead magnet to the mix. Offer a fabulous freebie in exchange for emails, giving you a direct line to your most likely buyers.
Craft Unique Content
To rise above the online noise, create unique content that speaks to your niche. If you sell health supplements, share insights on healthy living that link back to your products.
Keep It Real
Blogging for profit is crucial, but don’t overwhelm your readers with constant sales pitches. Keep the focus on offering valuable content.
Be Your (Authentic) Self!
Share your personal stories, favorite products, and insights. People are more inclined to buy from someone they trust and relate to.
Takeaways
The lowdown on a booming blogging business?
Build a blog that oozes personality. Sell without sounding like a cheesy infomercial. Dive deep into what tickles your audience’s fancy. Whip up engaging content that gets clicks soaring.
Then, watch as those direct sales skyrocket!
Be yourself, add a ton of value, and just let your blog flaunt your unique flair and sell your goods.
