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13 min read
24 April 2025

How to Split Equity In a Startup Without Conflicts – Equity Distribution

Learn how to split equity in a startup fairly and avoid future conflicts. This article explores different scenarios, including unequal time commitment and financial investment, and provides practical solutions for addressing these challenges. Discover how to establish clear agreements and ensure everyone feels valued.

12 min read
24 April 2025

Co-Founder Roles: How to Build an Unshakeable Co-Founder Relationship

Building a successful startup requires a strong co-founder relationship. This article explores key areas to discuss with your co-founder, including expectations, financial contributions, vision alignment, and potential pivots. Learn how to avoid conflicts and build a lasting partnership for startup success.

13 min read
1 March 2025

The Secret Sauce to ‘Marketing’ is in the ‘Market’

Before launching marketing campaigns, understand your target market's macro-environment. This article explores 8 frameworks, including PESTLE, Porter's Five Forces, and ADAMS, to help you find the perfect market for your business. Learn how to conduct market analysis, segment your target audience, and identify product-market fit.

17 min read
23 February 2025

Is My Business Profitable?

Discover the difference between cash flow and profitability, and learn how to measure your business's success. Explore key profitability metrics like net profit ratio, ROCE, and ROI. Get actionable strategies to improve profitability, including increasing revenue, decreasing costs, and optimizing key metrics.

11 min read
20 February 2025

How to Use SEO for Sustainable Business Growth

Unlock sustainable business growth with SEO. Learn how to build authority through backlinks, create evergreen content with keyword research, and avoid common SEO pitfalls. Discover strategies for long-term success and boost your website traffic.

12 min read
16 February 2025

Financial Planning for Startups: Key Metrics for Profitability

Running out of cash is a major reason startups fail. Learn essential financial ratios to understand your company's health, make informed decisions, and attract investors. This guide breaks down key ratios like gross margin, net profit margin, and return on assets, explained in simple terms.

15 min read
14 February 2025

The Buyer Black Box: Creating Buyer Personas

Unlock the secrets of your ideal customer with this guide to creating powerful buyer personas. Learn how to understand their motivations, pain points, and desires to craft targeted marketing strategies that resonate.

19 min read
9 February 2025

Navigating Legal Landscape for Starting Entrepreneurs

Starting a business can be overwhelming, especially when it comes to legal matters. This article provides practical advice for entrepreneurs on navigating common legal risks, including contracts, intellectual property, and fundraising. Learn how to avoid costly mistakes and protect your startup.

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