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11 min read
22 May 2025

Horizontal Integration: How To Acquire Other Companies As a New Startup Founder

Discover the power of horizontal integration for startups. Learn how acquiring or merging with similar businesses can cut costs, boost revenue, and increase profitability. Explore practical strategies for identifying potential partners, navigating cultural integration, and maximizing success.

21 min read
21 May 2025

How Much Can I Sell My Startup For? – Business Valuation

Learn how to value your startup and understand the different methods used by investors. Discover the importance of tangible and intangible assets, explore key valuation approaches like EBITDA and discounted cash flow, and gain insights into the reality of early-stage valuations. This guide provides a comprehensive overview of business valuation for entrepreneurs.

16 min read
15 May 2025

Market Share or Market Scare?  

Learn how to dominate your market and build a sustainable competitive advantage. Discover the key metrics, strategies, and tactics to increase market share and outmaneuver competitors. This article explores the importance of market share, the different types of market power, and how to create a unique value proposition that sets you apart.

13 min read
24 April 2025

How to Split Equity In a Startup Without Conflicts – Equity Distribution

Learn how to split equity in a startup fairly and avoid future conflicts. This article explores different scenarios, including unequal time commitment and financial investment, and provides practical solutions for addressing these challenges. Discover how to establish clear agreements and ensure everyone feels valued.

12 min read
24 April 2025

Co-Founder Roles: How to Build an Unshakeable Co-Founder Relationship

Building a successful startup requires a strong co-founder relationship. This article explores key areas to discuss with your co-founder, including expectations, financial contributions, vision alignment, and potential pivots. Learn how to avoid conflicts and build a lasting partnership for startup success.

13 min read
1 March 2025

The Secret Sauce to ‘Marketing’ is in the ‘Market’

Before launching marketing campaigns, understand your target market's macro-environment. This article explores 8 frameworks, including PESTLE, Porter's Five Forces, and ADAMS, to help you find the perfect market for your business. Learn how to conduct market analysis, segment your target audience, and identify product-market fit.

17 min read
23 February 2025

Is My Business Profitable?

Discover the difference between cash flow and profitability, and learn how to measure your business's success. Explore key profitability metrics like net profit ratio, ROCE, and ROI. Get actionable strategies to improve profitability, including increasing revenue, decreasing costs, and optimizing key metrics.

11 min read
20 February 2025

How to Use SEO for Sustainable Business Growth

Unlock sustainable business growth with SEO. Learn how to build authority through backlinks, create evergreen content with keyword research, and avoid common SEO pitfalls. Discover strategies for long-term success and boost your website traffic.

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