Learn
Learn

Build

6 min read
30 June 2015

Product Life Cycle Stages (PLC) – Managing the Product Life Cycle

The Product Journey Understand the classic product life cycle stages from Introduction through Decline. Learn how sales and profits change over time.
15 min read
3 June 2015

Definition of Services and Characteristics of Services: What is a Service – And what makes it so special?

The Service Challenge Discover the unique characteristics of services, such as inseparability and variability. Learn how businesses overcome these challenges.
6 min read
1 June 2015

Product Mix Decisions – Width, Length, Depth and Consistency

Strategic Expansion Discover how product mix decisions can be used to grow a business. Explore strategies like adding new lines or deepening existing ones.
5 min read
26 May 2015

Product Line Decisions – Building a Product Line

A product line is a group of products that are closely related... Each product line requires separate product line decisions... The primary one of the product line decisions is the product line length. This means nothing else than the number of items in a product line.
12 min read
13 May 2015

Individual Product Decisions – Decisions in the development and marketing of individual products

Perfecting Your Product: Key Decisions for Success You have an idea, now how do you turn it into a market hit? Explore the critical choices you'll make about branding, features, packaging, and more. Discover how these decisions shape the customer experience.
6 min read
2 February 2015

Customer Relationship Groups: Building the Right Relationships with the Right Customers

Beyond the Number of Customers Focus on the insight that not all customers are equal. Highlight that some types of loyal customers can actually be bad for business, leading to targeted marketing.

Recent articles

16 min read
7 May 2025

Tomato AI – A Startup Case Study: Real-Time Accent Softening with a Twist

Discover how Tomato AI is revolutionizing call center communication with real-time accent softening technology. This SaaS startup leverages AI to…
14 min read
5 May 2025

Sojo Startup Case Study – “Amenities on Autopilot”

Sojo is a startup revolutionizing vacation rental amenity management. Discover how they automate ordering, storage, and delivery, saving time and…
17 min read
2 May 2025

Birdie Startup Case Study: Streamlining Homecare with Technology

Birdie is a UK-based health tech startup revolutionizing homecare with its data-driven platform. Learn how Birdie streamlines operations, improves care…
16 min read
30 April 2025

Domestika – A Startup Case Study: Ignite Creative Learning

Discover how Domestika, an online learning platform for creative professionals, built a thriving community and achieved unicorn status. Learn about…

Subscribe Today
for Weekly Startup Stories

Email subscription is available ONLY TODAY (oh, okay, and tomorrow).
Surely, we respect your inbox! Unsubscription works every day.

    Hey there! 👋 Just curious…

    We’d love to tailor your experience — which of these best describes you?