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6 min read
30 June 2015

Product Life Cycle Stages (PLC) – Managing the Product Life Cycle

The Product Journey Understand the classic product life cycle stages from Introduction through Decline. Learn how sales and profits change over time.
12 min read
3 June 2015

7 Characteristics of Services That Finally Get Clients to Say Yes

The Service Challenge Discover the unique characteristics of services, such as inseparability and variability. Learn how businesses overcome these challenges.
6 min read
1 June 2015

Product Mix Decisions – Width, Length, Depth and Consistency

Strategic Expansion Discover how product mix decisions can be used to grow a business. Explore strategies like adding new lines or deepening existing ones.
5 min read
26 May 2015

Product Line Decisions – Building a Product Line

A product line is a group of products that are closely related... Each product line requires separate product line decisions... The primary one of the product line decisions is the product line length. This means nothing else than the number of items in a product line.
12 min read
13 May 2015

A Guide to Individual Product Decisions: What to Build and Why

Perfecting Your Product: Key Decisions for Success You have an idea, now how do you turn it into a market hit? Explore the critical choices you'll make about branding, features, packaging, and more. Discover how these decisions shape the customer experience.
6 min read
2 February 2015

Customer Relationship Groups: Building the Right Relationships with the Right Customers

Beyond the Number of Customers Focus on the insight that not all customers are equal. Highlight that some types of loyal customers can actually be bad for business, leading to targeted marketing.

Recent articles

19 min read
13 October 2025

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9 min read
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KeX Keyword Generator: SEO Tool for Founders Who Hate SEO Tools

Traditional SEO tools are expensive and time-consuming. Kex is a simple SEO tool built for founders who need fast SEO.…
19 min read
9 October 2025

Diem: A Startup Case Study – A Payment Revolution That Ended

Diem cryptocurrency, backed by Facebook, aimed to revolutionize global payments and boost financial inclusion with a permissioned blockchain. This case…
18 min read
6 October 2025

Mantra Health: A Startup Case Study – Empowering College Students with Accessible Mental Healthcare

Explore how Mantra Health is transforming higher education mental health with its innovative telehealth platform. This case study details their…

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