Strategic Positioning: Price, Time, Quality, Variety
Discover how focusing on Price, Time, Quality, or Variety can create a winning business strategy. Learn from giants like Amazon, Rolex, and Walmart!
Blog archive
Strategy
Everything on the blog filed under Strategy.
I155 articles
In this archive.
How to Perfectly Prepare Your Product Launch Strategy – The Complete Checklist
Launching a new product is a critical moment for any business. This guide provides a comprehensive strategy for a successful product launch, covering customer research, unique selling propositions, pricing strategies, and product marketing. Learn how to build anticipation, target the right…
Market Penetration Strategies – 6 Ways to Increase Market Share in Your Industry
A market penetration strategy is an approach to increase a company’s market share, customer base, revenue and profits by capturing their competition’s customers. If you’re attempting to enter a new market altogether, you’d instead be deploying a diversification strategy.
Targeting Strategies for Startups: What Works and What to Avoid
The Smart Way to Target Your Customers: Master Marketing Strategies. Ready to make your marketing dollars count? Discover the best targeting strategies to reach the right people with the right message. Learn about mass marketing, niche approaches, and the power of personalization. Find the perfect…
Marketing vs PR: Which One Do You Need?
Discover the distinctions between marketing and public relations (PR). Learn how they shape brand image, customer outreach, and crisis response for successful business strategies.
Penetration Pricing – How does Penetration Pricing Work and When to use it?
Some companies will swoop into a market with radically low prices as a strategy for attracting new clients. This is called a penetration pricing strategy. We’ll explore what penetration pricing is, how it works, how it compares to other pricing strategies, when it should be used and also look at…
Price Skimming Strategy and Its Advantages
Price skimming means setting a high initial price for a new product, then gradually lowering it to capture more price-sensitive customers. Learn when it works and the risks to consider.
What is a Marketing Funnel? Stages, Goals, and How it Works
The marketing funnel is a visual representation of the steps a customer takes from first finding out about a brand to conversion.
Different Types of Shoppers – How to convince them to buy from you?
One of the key steps to grow your sales is to understand the different types of shoppers there are. With this knowledge as a base, you should then start to target them with dedicated strategies. They have differing needs and wants, and most importantly, they are coming to you with differing…
8 Branding Principles That Every Business Should Adhere To
Uncover Your Brand’s Potential: Master the Fundamentals of Branding Define your brand’s true identity and resonate with the right people. This guide explores the core principles that bring clarity to your brand and create a strong foundation for success.
Marketing Strategies For Unsought Products – Sell when People Don’t Know They Need It
Many products aren’t on consumers’ radar initially – these are called unsought products. Learn effective marketing strategies specifically designed to create demand for products that people don’t realize they need.
In-Depth Analysis of Product Mix Pricing Strategies
The Profit Maximizer Discover how to optimize pricing for your entire product mix. Learn strategies for product lines, bundles, and essential add-ons.
10 Deadly Sins of Marketing and how to Avoid them
Discover the top 10 marketing pitfalls that can sabotage your business. Learn how to recognize and correct them for greater success.
Cultural Differences in Marketing – What Businesses Need To Consider In International Markets
Crossing Borders: Navigate Cultural Differences for Global Success Expanding your business internationally? Understanding cultural differences is key! Learn how language, religion, buying habits, and more can make or break your marketing strategy in foreign markets.
A Comprehensive Overview of Pricing Strategies
The Profitability Perspective Discover pricing strategies focused on costs, target returns, and the experience curve. Learn how to ensure your pricing covers expenses and generates the desired profit.