Blog archive
Everything on the blog filed under Strategy.
I155 articles
Reference pricing means setting your prices based on how they compare to similar products in the market. Understand how customers use reference prices and how to influence their perceptions for smarter pricing decisions.
Discover how to calculate economic value, a core concept in value-based pricing. Learn to determine reference value, differentiation value, and their impact on optimal pricing
Sometimes companies decide that they will no longer produce or sell a particular product. What are the factors by which companies can recognize that the “time to say goodbye” has arrived?
Explore strategies for successfully targeting market niches. Learn how to specialize in specific end-users, production levels, customers, geographies, product features, quality-price points, and services.
Learn the essential factors for building a winning social media strategy. Discover how to define goals, choose platforms, establish a brand voice, and leverage trends for maximum impact.
Take a deep dive into the BCG Matrix, explaining its framework for assessing a company’s product portfolio to guide strategic investment decisions. It covers how to categorize products into four types (Question Marks, Stars, Cash Cows, Dogs) based on market growth and share, and the strategic…
The Strategic Roadmap Focus on the big picture of how marketing changes over a product’s life. Emphasize the proactive approach needed to keep a product successful.
Customer Profiling Understand the key ways to segment your market. Learn about demographics, geography, buying habits, and more for precise targeting.
The intensity of rivalry between existing competitors in a market or industry depends on a number of factors. Assessing the intensity of competition in an industry is the most important step in the 5 Forces of Porter Model Analysis.
Explore when and how to implement price increases or decreases, including the importance of maintaining customer trust and brand image.
Understand Pricing Psychology Learn how pricing influences customer behavior. Use targeted strategies to create a sense of value and urgency.
Cost-based pricing involves setting prices based on the costs for producing, distributing and selling the product. But costs represent the other extreme: costs set the floor for the price that the company can charge.
The Product Lifecycle Roadmap Understand the distinct stages of a product’s lifecycle and learn how to optimize your marketing strategy throughout each phase.
In order to achieve a strong position in the segment the company has chosen, it has to find ways to set itself apart. A competitive advantage is a value difference between the offers of one company as opposed to competing offers on the market.
Learn how companies identify and select specific market segments to serve efficiently and effectively. It emphasizes evaluating segments based on size, growth, structural attractiveness, and alignment with company resources and objectives, followed by selecting target markets through strategies…
