Characteristics of the Product Life Cycle Stages and their Marketing Implications
The Strategic Roadmap Focus on the big picture of how marketing changes over a product’s life. Emphasize the proactive approach needed to keep a product successful.
Blog archive
Strategy
Everything on the blog filed under Strategy.
I149 articles
In this archive.
Effective Market Segmentation Criteria: The Key to Targeted Marketing
Customer Profiling Understand the key ways to segment your market. Learn about demographics, geography, buying habits, and more for precise targeting.
Factors influencing Intensity of Competition in an Industry
The intensity of rivalry between existing competitors in a market or industry depends on a number of factors. Assessing the intensity of competition in an industry is the most important step in the 5 Forces of Porter Model Analysis.
Initiating price changes –Initiate price cuts and increases successfully
Explore when and how to implement price increases or decreases, including the importance of maintaining customer trust and brand image.
5 Price Adjustment Strategies Every New Founder Should Know Before Setting Their First Price
Understand Pricing Psychology Learn how pricing influences customer behavior. Use targeted strategies to create a sense of value and urgency.
Cost-based Pricing – Pricing based on Costs
Cost-based pricing involves setting prices based on the costs for producing, distributing and selling the product. But costs represent the other extreme: costs set the floor for the price that the company can charge.
Product Life Cycle Strategies (PLC) and Characteristics – Managing each PLC Stage
The Product Lifecycle Roadmap Understand the distinct stages of a product’s lifecycle and learn how to optimize your marketing strategy throughout each phase.
Differentiation – Set apart the Company, Brand and Product
In order to achieve a strong position in the segment the company has chosen, it has to find ways to set itself apart. A competitive advantage is a value difference between the offers of one company as opposed to competing offers on the market.
Market Targeting Strategies: How to Identify and Win Profitable Segments
Learn how companies identify and select specific market segments to serve efficiently and effectively. It emphasizes evaluating segments based on size, growth, structural attractiveness, and alignment with company resources and objectives, followed by selecting target markets through strategies…
Market Segmentation Comprehensive Guide – Dividing Consumer Markets into Segments
Unlock the power of market segmentation to create a customer-driven marketing strategy. Learn how to divide your market into distinct groups based on demographics, psychographics, and behavior. Discover the benefits of targeted marketing and how to effectively segment your audience for maximum ROI.
The Buyer Decision Process – Inside the Buyer Black Box
In making decisions, buyers go through a set of stages. The actual purchase decision is only a small part of the process. We will examine the whole buyer decision process.
SWOT Analysis – Matching Organisation and Environment
Discover the SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis, a strategic planning tool for matching an organization’s internal attributes with its external environment to craft strategic actions. It breaks down the importance of analyzing a company’s internal strengths and…
The Marketing Strategy: Segmentation, Targeting, Positioning & Differentiation
Customer-Centric Marketing Understand how marketing strategy puts the customer first. See how your offerings can solve problems and deliver value in your target market.
Portfolio Planning: Designing the Business Portfolio – Strategies for Growth and Downsizing
By using the Boston Growth-Share Matrix portfolio analysis approach, the firm has learnt how its current business portfolio looks like… If the firm wants to compete more effectively and satisfy stakeholders, it needs growth, but even more important, profitable growth.