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Brand Strategy Decisions: 4 Moves That Make People Actually Remember Your Brand
10 min read
10 August 2025

Brand Strategy Decisions: 4 Moves That Make People Actually Remember Your Brand

Master Your Brand: Essential Branding Decisions for Success Take control of your brand's future. This guide covers crucial branding decisions, including brand positioning, name selection, target market definition, and strategies for building brand awareness and equity.

A Guide to Individual Product Decisions: What to Build and Why
12 min read
13 May 2015

A Guide to Individual Product Decisions: What to Build and Why

Perfecting Your Product: Key Decisions for Success You have an idea, now how do you turn it into a market hit? Explore the critical choices you'll make about branding, features, packaging, and more. Discover how these decisions shape the customer experience.

The Buyer Black Box: Creating Buyer Personas
16 min read
14 February 2025

The Buyer Black Box: Creating Buyer Personas

Unlock the secrets of your ideal customer with this guide to creating powerful buyer personas. Learn how to understand their motivations, pain points, and desires to craft targeted marketing strategies that resonate.

5 Price Adjustment Strategies Every New Founder Should Know Before Setting Their First Price
12 min read
12 September 2015

5 Price Adjustment Strategies Every New Founder Should Know Before Setting Their First Price

Understand Pricing Psychology Learn how pricing influences customer behavior. Use targeted strategies to create a sense of value and urgency.

Differentiation – Set apart the Company, Brand and Product
12 min read
13 April 2015

Differentiation – Set apart the Company, Brand and Product

In order to achieve a strong position in the segment the company has chosen, it has to find ways to set itself apart. A competitive advantage is a value difference between the offers of one company as opposed to competing offers on the market.

How To Find the Best Types of Business Structures for YOU
13 min read
13 January 2025

How To Find the Best Types of Business Structures for YOU

Choosing the right legal structure for your startup is crucial for growth and attracting investment. This article explores different business entities like sole proprietorships, LLCs, partnerships, C-corporations, and S-corporations, explaining their advantages and disadvantages. Learn about SPACs and SPVs, and understand how to minimize risk for investors.

How Much Can I Sell My Startup For? – Business Valuation
21 min read
21 May 2025

How Much Can I Sell My Startup For? – Business Valuation

Learn how to value your startup and understand the different methods used by investors. Discover the importance of tangible and intangible assets, explore key valuation approaches like EBITDA and discounted cash flow, and gain insights into the reality of early-stage valuations. This guide provides a comprehensive overview of business valuation for entrepreneurs.

Should You Start A Business With Your Friend Or Relative?
11 min read
19 June 2025

Should You Start A Business With Your Friend Or Relative?

Starting a business with friends can be a great way to leverage trust and shared passion. However, it's crucial to set clear expectations, define roles, and address potential conflicts. This article explores the pros and cons of working with friends, provides tips for navigating disagreements, and emphasizes the importance of open communication to ensure a successful partnership.

Unit Economics Explained: A Startup’s Guide to Driving Profits and Growth
14 min read
22 December 2024

Unit Economics Explained: A Startup’s Guide to Driving Profits and Growth

Unlock the secrets of startup success with a deep dive into unit economics. Learn how to track key metrics like customer acquisition cost, lifetime value, and churn rate to make data-driven decisions and optimize your business for profitability.

How to Scale (or Grow) Your Business – and what’s the difference?
10 min read
13 June 2025

How to Scale (or Grow) Your Business – and what’s the difference?

Scaling your business can feel overwhelming. Learn the difference between scaling vs growth, validate your value, and implement smart business scaling strategies for sustainable success. Avoid common pitfalls and unlock economies of scale.

Recent Posts

Penetration Pricing – How does Penetration Pricing Work and When to use it?
13 min read
1 May 2022

Penetration Pricing – How does Penetration Pricing Work and When to use it?

Some companies will swoop into a market with radically low prices as a strategy for attracting new clients. This is called a penetration pricing strategy. We’ll explore what penetration pricing is, how it works, how it compares to other pricing strategies, when it should be used and also look at some penetration pricing examples.

Price Skimming Strategy and Its Advantages
8 min read
18 April 2022

Price Skimming Strategy and Its Advantages

Price skimming means setting a high initial price for a new product, then gradually lowering it to capture more price-sensitive customers. Learn when it works and the risks to consider.

What is an Augmented Product? Product Augmentation Strategies and Examples
13 min read
28 March 2022

What is an Augmented Product? Product Augmentation Strategies and Examples

Product augmentation can be accomplished by adding a variety of different add-ons to the original product... The augmented product then contributes to a better customer experience. This also makes major contribution to brand loyalty and creates a favorable purchase experience for the customer.

What is a Price? – Definition of Prices and Role of Prices in Marketing
17 min read
25 February 2022

What is a Price? – Definition of Prices and Role of Prices in Marketing

Learn the secret pricing strategies that can take your business to the next level through our actionable guide on setting prices and boosting profits.

The New Product Development Process (NPD) – 8 Steps to Success
20 min read
31 January 2022

The New Product Development Process (NPD) – 8 Steps to Success

Your Idea to Market Success: The Roadmap to New Product Development Got a brilliant product idea? Understand the steps to turning it into a profitable reality. Learn about idea generation, market research, concept testing, and the critical launch phase.

What is a Marketing Funnel? Stages, Goals, and How it Works
9 min read
8 January 2022

What is a Marketing Funnel? Stages, Goals, and How it Works

The marketing funnel is a visual representation of the steps a customer takes from first finding out about a brand to conversion.

Defining a Product: How To Build An Irresistible Product
11 min read
6 November 2021

Defining a Product: How To Build An Irresistible Product

Tangible or intangible? Consumer or industrial? Core or augmented? Your product is much more than “something to sell”…

Different Types of Shoppers – How to convince them to buy from you?
11 min read
15 October 2021

Different Types of Shoppers – How to convince them to buy from you?

One of the key steps to grow your sales is to understand the different types of shoppers there are. With this knowledge as a base, you should then start to target them with dedicated strategies. They have differing needs and wants, and most importantly, they are coming to you with differing intents and differing behavior.

8 Branding Principles That Every Business Should Adhere To
11 min read
22 August 2021

8 Branding Principles That Every Business Should Adhere To

Uncover Your Brand's Potential: Master the Fundamentals of Branding Define your brand's true identity and resonate with the right people. This guide explores the core principles that bring clarity to your brand and create a strong foundation for success.

Marketing Strategies For Unsought Products – Sell when People Don’t Know They Need It
8 min read
6 January 2021

Marketing Strategies For Unsought Products – Sell when People Don’t Know They Need It

Many products aren't on consumers' radar initially – these are called unsought products. Learn effective marketing strategies specifically designed to create demand for products that people don't realize they need.

Marketing Strategies for Convenience Products – How to market Convenience Products
5 min read
28 December 2020

Marketing Strategies for Convenience Products – How to market Convenience Products

Convenience products are characterized by a number of criteria... Examples include bottled water, laundry detergents, fast food, sugar, and magazines. These products are usually low-priced and placed in many locations to make them readily available when consumers need them.

Stages of the Product Life Cycle – Real-Life Examples from Launch to Decline
5 min read
19 December 2020

Stages of the Product Life Cycle – Real-Life Examples from Launch to Decline

The product life cycle describes the steps a product goes through from beginning to end until it eventually disappears from the shelves. Each phase has its own characteristics and requires unique strategies to ensure success.

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