How the Heck Can Social Media Marketing Benefit My Business?
Social media offers businesses the chance to reach massive audiences. But do you need it? Learn how to assess if social media is right for your business and tips to start strong!
Field notes from Eightception
Blog.From the operating line.
Long-form arguments, company teardowns and practical notes from the seam between strategy, product and go-to-market.
IFeatured post
Strategic Positioning: Price, Time, Quality, Variety
Discover how focusing on Price, Time, Quality, or Variety can create a winning business strategy. Learn from giants like Amazon, Rolex, and Walmart!
IIThe archive
More from the Blog.
How to Perfectly Prepare Your Product Launch Strategy – The Complete Checklist
Launching a new product is a critical moment for any business. This guide provides a comprehensive strategy for a successful product launch, covering customer research, unique selling propositions, pricing strategies, and product marketing. Learn how to build anticipation, target the right…
Market Penetration Strategies – 6 Ways to Increase Market Share in Your Industry
A market penetration strategy is an approach to increase a company’s market share, customer base, revenue and profits by capturing their competition’s customers. If you’re attempting to enter a new market altogether, you’d instead be deploying a diversification strategy.
What are Niche Products? Definition and Examples of Niche Products
If you want to stand out from the crowd in the world of e-commerce, you need to find products that are sought after, but face little competition. …Customers who buy within a niche are willing to pay higher prices and are more likely to become loyal, long-term buyers.
Targeting Strategies for Startups: What Works and What to Avoid
The Smart Way to Target Your Customers: Master Marketing Strategies. Ready to make your marketing dollars count? Discover the best targeting strategies to reach the right people with the right message. Learn about mass marketing, niche approaches, and the power of personalization. Find the perfect…
Marketing vs PR: Which One Do You Need?
Discover the distinctions between marketing and public relations (PR). Learn how they shape brand image, customer outreach, and crisis response for successful business strategies.
The Macro Environment – Six Forces To Consider (DEPEST/ DESTEP)
Master Your Business Environment: A Guide to Success Ready to take control of your business’s future? Explore the key factors shaping the world around you. Understand how demographics, technology, and economic trends influence your market. Use this knowledge to make smart decisions and build a…
What is the Core Product? Understanding the Core Customer Value of a Product
A core product is a company’s nucleus, the main product or service a company creates to meet a specific demand. These levels are well intertwined through the new product development process and marketing strategies, where they share a symbiotic relationship.
Macroenvironmental Factors – Six Forces that Affect a Business
Understand the six external forces that shape businesses: demographics, economics, politics, ecology, socio-cultural trends, and technology. Learn how these factors create opportunities and challenges, and how to adapt your strategies.
Penetration Pricing – How does Penetration Pricing Work and When to use it?
Some companies will swoop into a market with radically low prices as a strategy for attracting new clients. This is called a penetration pricing strategy. We’ll explore what penetration pricing is, how it works, how it compares to other pricing strategies, when it should be used and also look at…
Price Skimming Strategy and Its Advantages
Price skimming means setting a high initial price for a new product, then gradually lowering it to capture more price-sensitive customers. Learn when it works and the risks to consider.
The New Product Development Process (NPD) – 8 Steps to Success
Your Idea to Market Success: The Roadmap to New Product Development Got a brilliant product idea? Understand the steps to turning it into a profitable reality. Learn about idea generation, market research, concept testing, and the critical launch phase.
What is a Marketing Funnel? Stages, Goals, and How it Works
The marketing funnel is a visual representation of the steps a customer takes from first finding out about a brand to conversion.
Defining a Product: How To Build An Irresistible Product
Tangible or intangible? Consumer or industrial? Core or augmented? Your product is much more than “something to sell”…
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One field note when there is something worth sending.
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