Marketing

Explore the world of marketing! Learn about fundamental concepts, strategies, and tactics to effectively reach your target audience, promote your brand, and achieve your business goals.

12 min read
2 November 2025

How to Sell to Businesses Using Social Media: B2B Marketing

Tired of stiff, corporate B2B marketing? This guide flips the script. Discover how to use business humor and personalized outreach to stand out. Learn client retention strategies that start with a radically human approach to B2B social media marketing and creating irresistible offers.

12 min read
2 November 2025

The 3 Paid Social Media Strategies That Are CRUSHING It In 2025

Paid ads feel like gambling, but they don't have to be. Learn to build a self-liquidating offer funnel that pays for itself. This guide covers creating a low-ticket offer, high converting landing page design, and specific YouTube and Instagram ads strategy to attract buyers.

16 min read
30 October 2025

Ugami Startup Case Study – Empowering Gamers with Financial Rewards

Explore the Ugami case study, a pioneering gaming fintech startup. Learn about its innovative gamification strategies, use of gaming rewards, and the challenges it faced in the massive gaming market, offering key lessons for entrepreneurs on navigating the fintech landscape.

16 min read
27 October 2025

Chronicle: A Startup Case Study – Next-Gen Presentation Innovator

This in-depth startup case study on Chronicle explores its innovative growth strategies and AI-powered presentation software. Discover how this storytelling platform is shaping the future of presentations and challenging the competitive landscape with a new approach to interactive design and collaboration.

16 min read
23 October 2025

LaunchNotes Startup Case Study: Next-Level Product Communications

Discover how LaunchNotes revolutionized product communications! This case study explores their innovative platform, growth strategies, and key takeaways for entrepreneurs. Learn how they turned product updates into engaging events.

18 min read
20 October 2025

QuantHub: A Startup Case Study – Empowering Data Literacy with AI

Discover how QuantHub, an AI-powered data literacy platform, is revolutionizing education and corporate training. Learn about their microlearning approach and key growth milestones in this detailed startup case study.

15 min read
16 October 2025

Agree – A Startup Case Study: Simplifying Contracts, Payments, and More

Discover how Agree is revolutionizing contracts and payments! This startup case study explores their innovative platform, integrating e-signatures, AI automation, and seamless accounting. Learn their strategies for growth and market disruption.

19 min read
13 October 2025

ZineOne: A Startup Case Study – Real-Time Personalization Magic

Discover how ZineOne (now Session AI) revolutionizes real-time personalization. Learn how their AI-driven in-session marketing boosts conversions for e-commerce brands without relying on personal data. A must-read startup case study!

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