In-Depth Analysis of Product Mix Pricing Strategies
The Profit Maximizer Discover how to optimize pricing for your entire product mix. Learn strategies for product lines, bundles, and essential add-ons.
Blog archive
Build
Everything on the blog filed under Build.
I32 articles
In this archive.
A Comprehensive Overview of Pricing Strategies
The Profitability Perspective Discover pricing strategies focused on costs, target returns, and the experience curve. Learn how to ensure your pricing covers expenses and generates the desired profit.
Products as a Bundle of Benefits – Products from the Viewpoint of Customers
The concept of product as a bundle of benefits is a theory which seeks to explain a product from the viewpoint of a consumer… Since marketing involves seeing everything the firm does from the viewpoint of the customer, marketers define products as a bundle of benefits.
Role of Reference Prices in Pricing Decisions – Reference-based Pricing
Reference pricing means setting your prices based on how they compare to similar products in the market. Understand how customers use reference prices and how to influence their perceptions for smarter pricing decisions.
Economic Value Estimation – How to estimate Economic Value?
Discover how to calculate economic value, a core concept in value-based pricing. Learn to determine reference value, differentiation value, and their impact on optimal pricing
Reasons for Deleting a Product or Product Line – Time to Say Goodbye
Sometimes companies decide that they will no longer produce or sell a particular product. What are the factors by which companies can recognize that the “time to say goodbye” has arrived?
Characteristics of the Product Life Cycle Stages and their Marketing Implications
The Strategic Roadmap Focus on the big picture of how marketing changes over a product’s life. Emphasize the proactive approach needed to keep a product successful.
Classifications of Products – Convenience, Shopping, and Speciality
Understand the different types of consumer products: convenience, shopping, and specialty. This knowledge is essential for developing effective marketing strategies tailored to each type.
5 Phases of the New Products Process – Steps to Develop New Products
The new products process is the path that a new product takes from idea to the time of launch and beyond… The 5 phases of the new products process ensure that companies reach maximum efficiency in developing new, successful products.
Initiating price changes –Initiate price cuts and increases successfully
Explore when and how to implement price increases or decreases, including the importance of maintaining customer trust and brand image.
5 Price Adjustment Strategies Every New Founder Should Know Before Setting Their First Price
Understand Pricing Psychology Learn how pricing influences customer behavior. Use targeted strategies to create a sense of value and urgency.
Cost-based Pricing – Pricing based on Costs
Cost-based pricing involves setting prices based on the costs for producing, distributing and selling the product. But costs represent the other extreme: costs set the floor for the price that the company can charge.
Product Life Cycle Strategies (PLC) and Characteristics – Managing each PLC Stage
The Product Lifecycle Roadmap Understand the distinct stages of a product’s lifecycle and learn how to optimize your marketing strategy throughout each phase.
Product Life Cycle Stages (PLC) – Managing the Product Life Cycle
The Product Journey Understand the classic product life cycle stages from Introduction through Decline. Learn how sales and profits change over time.
7 Characteristics of Services That Finally Get Clients to Say Yes
The Service Challenge Discover the unique characteristics of services, such as inseparability and variability. Learn how businesses overcome these challenges.