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10 Deadly Sins of Marketing and how to Avoid them
6 min read
21 November 2019

10 Deadly Sins of Marketing and how to Avoid them

Discover the top 10 marketing pitfalls that can sabotage your business. Learn how to recognize and correct them for greater success.

Private: 3 Major Pricing Strategies – Customer Value-Based Pricing, Cost-Based Pricing, Competition-Based Pricing
5 min read
20 July 2015

Private: 3 Major Pricing Strategies – Customer Value-Based Pricing, Cost-Based Pricing, Competition-Based Pricing

Pricing for Profitability Learn how to calculate cost-based pricing to ensure your business stays profitable. Explore strategies for setting prices that cover expenses and generate returns.

4 Types of Consumer Products and Marketing Considerations – Convenience, Shopping, Specialty and Unsought Products
16 min read
20 June 2017

4 Types of Consumer Products and Marketing Considerations – Convenience, Shopping, Specialty and Unsought Products

Shopping for Value Explore shopping products. Highlight how consumers compare these items and what it means for marketers of furniture, clothing, etc.

A New Age of (AI-Powered) Blogging Is Here
10 min read
24 November 2024

A New Age of (AI-Powered) Blogging Is Here

Discover how AI is revolutionizing blogging in 2024. Learn about AI-generated content, personalized experiences, and how to use AI tools to level up your blog. Explore the benefits and ethical considerations of AI in content creation.

Actionable Email Marketing Tips for Maximum Engagement
14 min read
24 August 2024

Actionable Email Marketing Tips for Maximum Engagement

Boost your email marketing engagement with actionable tips! Learn how to craft entertaining emails, leverage the PAS framework, and build a strong email list. Discover the power of storytelling, free value, and irresistible subject lines to drive conversions.

Monetizing Your Blog: Part 2 – Adventures in Ads
9 min read
17 November 2024

Monetizing Your Blog: Part 2 – Adventures in Ads

Discover how to monetize your blog with advertising. Learn about different ad networks, types of ads, and strategies to increase your blog ad revenue. Get tips on choosing the right ad network, optimizing ad placement, and staying compliant with privacy laws.

Recent Posts

Tesco SWOT Analysis
41 min read
20 October 2024

Tesco SWOT Analysis

Discover the strengths, weaknesses, opportunities, and threats facing Tesco, a leading UK grocery retailer. Learn how they've built a retail empire and the challenges they face in a competitive market. Explore their strategies for growth, sustainability, and navigating economic downturns.

Avoid Nike’s Supply Chain Pitfalls: A Small Business Guide
18 min read
13 October 2024

Avoid Nike’s Supply Chain Pitfalls: A Small Business Guide

Learn from Nike's supply chain struggles! Discover how the sportswear giant navigates ethical dilemmas, sustainability challenges, and geopolitical headaches. This case study reveals key takeaways for small businesses to avoid costly mistakes and build a resilient supply chain.

The First Steps To Starting A Foolproof Blog
13 min read
13 October 2024

The First Steps To Starting A Foolproof Blog

Learn how to start a profitable blog in 2024 with this beginner's guide. Discover essential steps, from choosing a niche and platform to creating engaging content and driving traffic. Get tips on SEO, monetization, and building a successful blog.

Picking Profits: Nailing the Perfect Blogging Niche
11 min read
13 October 2024

Picking Profits: Nailing the Perfect Blogging Niche

Want to start a blog and make money? Discover how to choose the perfect blogging niche, monetize your content, and build a thriving online audience. Learn about popular niches, monetization strategies, and tips for attracting readers.

How to Improve Your Supply Chain Efficiency (Like Ford Is Trying To)
26 min read
6 October 2024

How to Improve Your Supply Chain Efficiency (Like Ford Is Trying To)

Learn how Ford is navigating supply chain challenges, from electric vehicle production to sustainability goals. Discover their strategies for market segmentation, vertical integration, and operational efficiency, and how you can apply these lessons to your own business.

Prioritizing Your Product Features: From Concept to Success
14 min read
6 October 2024

Prioritizing Your Product Features: From Concept to Success

Building a successful product requires strategic feature prioritization. Learn how to use the Kano Model, Prioritization by Benefits, and Prioritization by Impact to determine which features to focus on first. Discover how to balance costs and ROI, create a product roadmap, and leverage customer journey maps for informed decision-making.

Is Lululemon Sustainable? Lululemon Sustainability Analysis
16 min read
28 September 2024

Is Lululemon Sustainable? Lululemon Sustainability Analysis

Discover Lululemon's sustainability journey, from reducing water usage to innovating recycled materials. Explore their ambitious goals, challenges, and progress towards becoming a truly circular brand. Learn how they're tackling environmental impact and inspiring others to do the same.

Choosing the Right Social Media Platforms for Your Business
10 min read
22 September 2024

Choosing the Right Social Media Platforms for Your Business

Choosing the right social media platforms for your business is crucial for success. Learn about popular platforms like Facebook, Pinterest, Instagram, X, YouTube, Reddit, LinkedIn, and TikTok, their strengths, audiences, and posting norms. Discover how to measure your social media marketing success with key performance indicators (KPIs) and refine your strategy for optimal results.

Lululemon Target Market and Customer Base
14 min read
22 September 2024

Lululemon Target Market and Customer Base

Discover how Lululemon, a billion-dollar empire, has mastered the art of targeting high-income consumers obsessed with fitness and wellness. Learn about their specific demographics, psychographics, and marketing strategies, including community building, influencer marketing, and premium pricing. Explore how they've expanded their reach to include men's wear and embraced sustainability initiatives. Get insights into their successful brand building and learn how to apply these strategies to your own business.

Ultimate Guide to Email Marketing for Entrepreneurs
12 min read
14 September 2024

Ultimate Guide to Email Marketing for Entrepreneurs

Discover the power of email marketing for entrepreneurs! Learn how to build relationships with your audience, boost open rates, and drive conversions. This guide covers the basics, different email types, and essential best practices.

Importance of Chain of Command in Business
20 min read
14 September 2024

Importance of Chain of Command in Business

Avoid chaos in your growing business! Learn the importance of a chain of command for clear communication, faster decisions, and a happier team. Discover different types of structures, examples, and how to create your own.

Scaling Up with Vertical Integration: When It Works and When It Doesn’t for Small Businesses
21 min read
8 September 2024

Scaling Up with Vertical Integration: When It Works and When It Doesn’t for Small Businesses

Vertical integration can be a powerful strategy for small businesses, but it's not a one-size-fits-all solution. Learn about the benefits and drawbacks, real-world examples, and how to decide if it's right for your company.

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