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6 min read
Discover the top 10 marketing pitfalls that can sabotage your business. Learn how to recognize and correct them for greater success.
5 min read
Pricing for Profitability Learn how to calculate cost-based pricing to ensure your business stays profitable. Explore strategies for setting prices that cover expenses and generate returns.
16 min read
Shopping for Value Explore shopping products. Highlight how consumers compare these items and what it means for marketers of furniture, clothing, etc.
10 min read
Discover how AI is revolutionizing blogging in 2024. Learn about AI-generated content, personalized experiences, and how to use AI tools to level up your blog. Explore the benefits and ethical considerations of AI in content creation.
14 min read
Boost your email marketing engagement with actionable tips! Learn how to craft entertaining emails, leverage the PAS framework, and build a strong email list. Discover the power of storytelling, free value, and irresistible subject lines to drive conversions.
9 min read
Discover how to monetize your blog with advertising. Learn about different ad networks, types of ads, and strategies to increase your blog ad revenue. Get tips on choosing the right ad network, optimizing ad placement, and staying compliant with privacy laws.
11 min read
In making decisions, buyers go through a set of stages. The actual purchase decision is only a small part of the process. We will examine the whole buyer decision process.
12 min read
Discover the SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis, a strategic planning tool for matching an organization's internal attributes with its external environment to craft strategic actions. It breaks down the importance of analyzing a company's internal strengths and weaknesses alongside external opportunities and threats, offering a foundation for informed decision-making and strategic planning.
10 min read
Customer-Centric Marketing Understand how marketing strategy puts the customer first. See how your offerings can solve problems and deliver value in your target market.
7 min read
By using the Boston Growth-Share Matrix portfolio analysis approach, the firm has learnt how its current business portfolio looks like... If the firm wants to compete more effectively and satisfy stakeholders, it needs growth, but even more important, profitable growth.
6 min read
Beyond the Number of Customers Focus on the insight that not all customers are equal. Highlight that some types of loyal customers can actually be bad for business, leading to targeted marketing.
13 min read
Scaling your startup? Discover the critical difference between owner and operator roles. Learn when and how to delegate tasks for sustainable business scalability and growth. Download our free 8D framework!
10 min read
Confused about the difference between marketing, advertising, and promotion? This article breaks down the key distinctions and explains how they work together to build a successful brand. Learn how to avoid common marketing mistakes and create a strategy that drives results.
12 min read
Discover the power of sustainable marketing and how to integrate it into your business goals. Learn how to create authentic eco-friendly campaigns that resonate with consumers and drive profits. Explore the psychology of eco-conscious shoppers and the importance of ethical practices.
11 min read
Conquering new markets requires more than just a shiny new product. This article outlines a comprehensive approach to global market entry, emphasizing the importance of localization and strategic adaptation. Learn how to think globally, choose the right markets, and execute a tailored action plan for success.
17 min read
Navigating economic downturns is a challenge for any business. This article provides a comprehensive guide to weathering the storm, from understanding the macro environment to implementing survival strategies. Learn how to prioritize costs, retain customers, secure funding, diversify revenue streams, and leverage technology to emerge stronger than ever.
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