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10 Deadly Sins of Marketing and how to Avoid them
6 min read
21 November 2019

10 Deadly Sins of Marketing and how to Avoid them

Discover the top 10 marketing pitfalls that can sabotage your business. Learn how to recognize and correct them for greater success.

Private: 3 Major Pricing Strategies – Customer Value-Based Pricing, Cost-Based Pricing, Competition-Based Pricing
5 min read
20 July 2015

Private: 3 Major Pricing Strategies – Customer Value-Based Pricing, Cost-Based Pricing, Competition-Based Pricing

Pricing for Profitability Learn how to calculate cost-based pricing to ensure your business stays profitable. Explore strategies for setting prices that cover expenses and generate returns.

4 Types of Consumer Products and Marketing Considerations – Convenience, Shopping, Specialty and Unsought Products
16 min read
20 June 2017

4 Types of Consumer Products and Marketing Considerations – Convenience, Shopping, Specialty and Unsought Products

Shopping for Value Explore shopping products. Highlight how consumers compare these items and what it means for marketers of furniture, clothing, etc.

A New Age of (AI-Powered) Blogging Is Here
10 min read
24 November 2024

A New Age of (AI-Powered) Blogging Is Here

Discover how AI is revolutionizing blogging in 2024. Learn about AI-generated content, personalized experiences, and how to use AI tools to level up your blog. Explore the benefits and ethical considerations of AI in content creation.

Actionable Email Marketing Tips for Maximum Engagement
14 min read
24 August 2024

Actionable Email Marketing Tips for Maximum Engagement

Boost your email marketing engagement with actionable tips! Learn how to craft entertaining emails, leverage the PAS framework, and build a strong email list. Discover the power of storytelling, free value, and irresistible subject lines to drive conversions.

Monetizing Your Blog: Part 2 – Adventures in Ads
9 min read
17 November 2024

Monetizing Your Blog: Part 2 – Adventures in Ads

Discover how to monetize your blog with advertising. Learn about different ad networks, types of ads, and strategies to increase your blog ad revenue. Get tips on choosing the right ad network, optimizing ad placement, and staying compliant with privacy laws.

Recent Posts

Market Diffusion Process and Its Marketing Implications
6 min read
23 July 2017

Market Diffusion Process and Its Marketing Implications

The market diffusion process describes how an innovation progresses through a market. For these reasons, it is crucial to understand the facets of the market diffusion process and its importance for new product development (NPD).

Characteristics of the Product Life Cycle Stages and their Marketing Implications
12 min read
3 July 2017

Characteristics of the Product Life Cycle Stages and their Marketing Implications

The Strategic Roadmap Focus on the big picture of how marketing changes over a product's life. Emphasize the proactive approach needed to keep a product successful.

Classifications of Products – Convenience, Shopping, and Speciality
5 min read
28 June 2017

Classifications of Products – Convenience, Shopping, and Speciality

Understand the different types of consumer products: convenience, shopping, and specialty. This knowledge is essential for developing effective marketing strategies tailored to each type.

4 Types of Consumer Products and Marketing Considerations – Convenience, Shopping, Specialty and Unsought Products
16 min read
20 June 2017

4 Types of Consumer Products and Marketing Considerations – Convenience, Shopping, Specialty and Unsought Products

Shopping for Value Explore shopping products. Highlight how consumers compare these items and what it means for marketers of furniture, clothing, etc.

Competitor Analysis – 4 Types of Competitors in the Market Environment
5 min read
26 May 2017

Competitor Analysis – 4 Types of Competitors in the Market Environment

A strong competitive analysis is key to success. Learn about the four types of competitors – market leaders, challengers, followers, and nichers – and how to use this knowledge to your advantage.

Detailed Classification of B2B Goods – From Raw Materials to Components
4 min read
24 November 2016

Detailed Classification of B2B Goods – From Raw Materials to Components

The amount spent on business purchasing far exceeds consumer purchasing. That makes it so crucial to understand the classification of B2B goods... The primary categories of B2B offerings are entering goods, foundation goods and facilitating goods.

5 Phases of the New Products Process – Steps to Develop New Products
6 min read
25 September 2016

5 Phases of the New Products Process – Steps to Develop New Products

The new products process is the path that a new product takes from idea to the time of launch and beyond... The 5 phases of the new products process ensure that companies reach maximum efficiency in developing new, successful products.

Categories of New Products – What is a New Product?
5 min read
18 September 2016

Categories of New Products – What is a New Product?

What is "New"? Explore the wide spectrum of what constitutes a "new product." Understand the range from revolutionary inventions to subtle repositioning.

Effective Market Segmentation Criteria: The Key to Targeted Marketing
4 min read
27 June 2016

Effective Market Segmentation Criteria: The Key to Targeted Marketing

Customer Profiling Understand the key ways to segment your market. Learn about demographics, geography, buying habits, and more for precise targeting.

Product Characteristics that influence the Adoption Rate
4 min read
11 June 2016

Product Characteristics that influence the Adoption Rate

The Product Itself Matters Focus on the five key product characteristics and how they influence consumer decisions.

Advertising Budget Decisions – Size of the promotional Budget
5 min read
27 May 2016

Advertising Budget Decisions – Size of the promotional Budget

Advertising is one of the most visible forms of communication. Therefore, advertising budget decisions are critical. Choosing the promotional budget can be a tough process, so study the available methods carefully!

Factors influencing Intensity of Competition in an Industry
4 min read
25 May 2016

Factors influencing Intensity of Competition in an Industry

The intensity of rivalry between existing competitors in a market or industry depends on a number of factors. Assessing the intensity of competition in an industry is the most important step in the 5 Forces of Porter Model Analysis.

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