Search
Experiential marketing, or engagement marketing, is a marketing strategy that becomes increasingly popular. By directly engaging consumers and having them participate in the brand experience.
Discover sustainable marketing, the strategy of promoting socially and environmentally responsible practices. Learn why it matters and how to implement it effectively.
Understand the six external forces that shape businesses: demographics, economics, politics, ecology, socio-cultural trends, and technology. Learn how these factors create opportunities and challenges, and how to adapt your strategies.
Branding is one of the key concepts in marketing. A crucial one: Without branding, your company and your products will lack meaning in consumers’ minds. However, with so many different branding strategies to choose from, it can be tough to figure out which ones are right for your company.
Some companies will swoop into a market with radically low prices as a strategy for attracting new clients. This is called a penetration pricing strategy. We’ll explore what penetration pricing is, how it works, how it compares to other pricing strategies, when it should be used and also look at some penetration pricing examples.
Price skimming means setting a high initial price for a new product, then gradually lowering it to capture more price-sensitive customers. Learn when it works and the risks to consider.
Product augmentation can be accomplished by adding a variety of different add-ons to the original product... The augmented product then contributes to a better customer experience. This also makes major contribution to brand loyalty and creates a favorable purchase experience for the customer.
Learn the secret pricing strategies that can take your business to the next level through our actionable guide on setting prices and boosting profits.
Your Idea to Market Success: The Roadmap to New Product Development Got a brilliant product idea? Understand the steps to turning it into a profitable reality. Learn about idea generation, market research, concept testing, and the critical launch phase.
The marketing funnel is a visual representation of the steps a customer takes from first finding out about a brand to conversion.
Tangible or intangible? Consumer or industrial? Core or augmented? Your product is much more than “something to sell”…
One of the key steps to grow your sales is to understand the different types of shoppers there are. With this knowledge as a base, you should then start to target them with dedicated strategies. They have differing needs and wants, and most importantly, they are coming to you with differing intents and differing behavior.
Email subscription is available ONLY TODAY (oh, okay, and tomorrow).
Surely, we respect your inbox! Unsubscription works every day.
We’d love to tailor your experience — which of these best describes you?