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6 min read
Discover the top 10 marketing pitfalls that can sabotage your business. Learn how to recognize and correct them for greater success.
5 min read
Pricing for Profitability Learn how to calculate cost-based pricing to ensure your business stays profitable. Explore strategies for setting prices that cover expenses and generate returns.
16 min read
Shopping for Value Explore shopping products. Highlight how consumers compare these items and what it means for marketers of furniture, clothing, etc.
10 min read
Discover how AI is revolutionizing blogging in 2024. Learn about AI-generated content, personalized experiences, and how to use AI tools to level up your blog. Explore the benefits and ethical considerations of AI in content creation.
14 min read
Boost your email marketing engagement with actionable tips! Learn how to craft entertaining emails, leverage the PAS framework, and build a strong email list. Discover the power of storytelling, free value, and irresistible subject lines to drive conversions.
9 min read
Discover how to monetize your blog with advertising. Learn about different ad networks, types of ads, and strategies to increase your blog ad revenue. Get tips on choosing the right ad network, optimizing ad placement, and staying compliant with privacy laws.
11 min read
Omnichannel marketing is a strategy employed by many large organizations around the world.
19 min read
Launching a new product is a critical moment for any business. This guide provides a comprehensive strategy for a successful product launch, covering customer research, unique selling propositions, pricing strategies, and product marketing. Learn how to build anticipation, target the right audience, and avoid common marketing mistakes.
12 min read
A market penetration strategy is an approach to increase a company’s market share, customer base, revenue and profits by capturing their competition’s customers. If you’re attempting to enter a new market altogether, you’d instead be deploying a diversification strategy.
17 min read
Discover the key distinctions between marketing and communications. Learn how these functions shape customer relationships and explore exciting career opportunities in both fields.
14 min read
If you want to stand out from the crowd in the world of e-commerce, you need to find products that are sought after, but face little competition. ...Customers who buy within a niche are willing to pay higher prices and are more likely to become loyal, long-term buyers.
12 min read
Mixed branding is effective as it combines the positive elements of multiple brands to increase the influence of both companies through one planned marketing strategy...This makes mixed branding an effective strategy for brands looking to navigate new target audiences.
10 min read
The Smart Way to Target Your Customers: Master Marketing Strategies. Ready to make your marketing dollars count? Discover the best targeting strategies to reach the right people with the right message. Learn about mass marketing, niche approaches, and the power of personalization. Find the perfect fit for your business goals!
14 min read
Explore the power of family branding: a powerful strategy for launching new products under an established brand. Learn its benefits, risks, and how to develop a winning approach.
8 min read
Discover the distinctions between marketing and public relations (PR). Learn how they shape brand image, customer outreach, and crisis response for successful business strategies.
21 min read
Master Your Business Environment: A Guide to Success Ready to take control of your business's future? Explore the key factors shaping the world around you. Understand how demographics, technology, and economic trends influence your market. Use this knowledge to make smart decisions and build a stronger, more resilient business.
11 min read
A core product is a company’s nucleus, the main product or service a company creates to meet a specific demand. These levels are well intertwined through the new product development process and marketing strategies, where they share a symbiotic relationship.
10 min read
If you’re someone that’s offering some type of service as part of your business...it’s important to understand what services are, what service features define them and the implications of selling a service rather than a product.
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