Blog

10 min read

10 August 2025

Brand Strategy Decisions: 4 Moves That Make People Actually Remember Your Brand

Master Your Brand: Essential Branding Decisions for Success Take control of your brand's future. This guide covers crucial branding decisions, including brand positioning, name selection, target market definition, and strategies for building brand awareness and equity.

12 min read

13 May 2015

A Guide to Individual Product Decisions: What to Build and Why

Perfecting Your Product: Key Decisions for Success You have an idea, now how do you turn it into a market hit? Explore the critical choices you'll make about branding, features, packaging, and more. Discover how these decisions shape the customer experience.

16 min read

14 February 2025

The Buyer Black Box: Creating Buyer Personas

Unlock the secrets of your ideal customer with this guide to creating powerful buyer personas. Learn how to understand their motivations, pain points, and desires to craft targeted marketing strategies that resonate.

12 min read

12 September 2015

5 Price Adjustment Strategies Every New Founder Should Know Before Setting Their First Price

Understand Pricing Psychology Learn how pricing influences customer behavior. Use targeted strategies to create a sense of value and urgency.

12 min read

13 April 2015

Differentiation – Set apart the Company, Brand and Product

In order to achieve a strong position in the segment the company has chosen, it has to find ways to set itself apart. A competitive advantage is a value difference between the offers of one company as opposed to competing offers on the market.

13 min read

13 January 2025

How To Find the Best Types of Business Structures for YOU

Choosing the right legal structure for your startup is crucial for growth and attracting investment. This article explores different business entities like sole proprietorships, LLCs, partnerships, C-corporations, and S-corporations, explaining their advantages and disadvantages. Learn about SPACs and SPVs, and understand how to minimize risk for investors.

21 min read

21 May 2025

How Much Can I Sell My Startup For? – Business Valuation

Learn how to value your startup and understand the different methods used by investors. Discover the importance of tangible and intangible assets, explore key valuation approaches like EBITDA and discounted cash flow, and gain insights into the reality of early-stage valuations. This guide provides a comprehensive overview of business valuation for entrepreneurs.

11 min read

19 June 2025

Should You Start A Business With Your Friend Or Relative?

Starting a business with friends can be a great way to leverage trust and shared passion. However, it's crucial to set clear expectations, define roles, and address potential conflicts. This article explores the pros and cons of working with friends, provides tips for navigating disagreements, and emphasizes the importance of open communication to ensure a successful partnership.

14 min read

22 December 2024

Unit Economics Explained: A Startup’s Guide to Driving Profits and Growth

Unlock the secrets of startup success with a deep dive into unit economics. Learn how to track key metrics like customer acquisition cost, lifetime value, and churn rate to make data-driven decisions and optimize your business for profitability.

10 min read

13 June 2025

How to Scale (or Grow) Your Business – and what’s the difference?

Scaling your business can feel overwhelming. Learn the difference between scaling vs growth, validate your value, and implement smart business scaling strategies for sustainable success. Avoid common pitfalls and unlock economies of scale.