Field notes from Eightception
Long-form arguments, company teardowns and practical notes from the seam between strategy, product and go-to-market.
IFeatured post
Unlock the power of affiliate marketing to boost your blog’s income! Learn how to choose the right programs, create compelling content, and drive sales with strategic links. Discover tips for beginners and advanced strategies for maximizing your affiliate earnings.
IIThe archive
Discover how to repurpose your blog content for maximum impact! Learn to turn blog posts into videos, infographics, social media gems, and more. Boost your SEO, reach new audiences, and save time with this powerful content marketing strategy.
Boost your blog’s visibility and attract more readers with powerful backlink strategies. Learn how to build high-quality backlinks, leverage guest posting, and utilize social media to drive traffic and improve your SEO.
Discover how Amazon’s vertical integration strategy, from acquiring Whole Foods to developing private labels, has shaped its dominance. Learn about the benefits, challenges, and lessons for small businesses.
Discover how Netflix’s vertical integration strategy, from producing original content to owning its own content delivery network, has propelled it to the top of the streaming industry. Learn about the advantages and disadvantages of this approach and how small businesses can apply similar…
Learn how to write blog posts that keep readers hooked and drive traffic to your website. Discover tips on creating engaging content, optimizing for SEO, and crafting compelling calls to action.
Learn how to charm Google and boost your blog’s ranking with on-page SEO strategies. Discover keyword optimization techniques, content readability tips, and visual elements that attract readers and search engines.
Learn how to start a profitable blog in 2024 with this beginner’s guide. Discover essential steps, from choosing a niche and platform to creating engaging content and driving traffic. Get tips on SEO, monetization, and building a successful blog.
Want to start a blog and make money? Discover how to choose the perfect blogging niche, monetize your content, and build a thriving online audience. Learn about popular niches, monetization strategies, and tips for attracting readers.
Building a successful product requires strategic feature prioritization. Learn how to use the Kano Model, Prioritization by Benefits, and Prioritization by Impact to determine which features to focus on first. Discover how to balance costs and ROI, create a product roadmap, and leverage customer…
Choosing the right social media platforms for your business is crucial for success. Learn about popular platforms like Facebook, Pinterest, Instagram, X, YouTube, Reddit, LinkedIn, and TikTok, their strengths, audiences, and posting norms. Discover how to measure your social media marketing…
Discover how Lululemon, a billion-dollar empire, has mastered the art of targeting high-income consumers obsessed with fitness and wellness. Learn about their specific demographics, psychographics, and marketing strategies, including community building, influencer marketing, and premium pricing.…
Discover the power of email marketing for entrepreneurs! Learn how to build relationships with your audience, boost open rates, and drive conversions. This guide covers the basics, different email types, and essential best practices.
Avoid chaos in your growing business! Learn the importance of a chain of command for clear communication, faster decisions, and a happier team. Discover different types of structures, examples, and how to create your own.
Vertical integration can be a powerful strategy for small businesses, but it’s not a one-size-fits-all solution. Learn about the benefits and drawbacks, real-world examples, and how to decide if it’s right for your company.
The useful email
No weekly quota and no manufactured urgency. Just the next useful argument from the operating line.
