Services

Explore the unique characteristics of services and how they differ from products. Learn how to develop, deliver, and market services that meet customer needs and expectations.

13 min read
2 October 2025

Exactly How To Price Your Products And Services: Product Pricing Strategy

Stop guessing your prices. This guide reframes your entire product pricing strategy, moving beyond simple cost-based pricing methods. Learn a value-based pricing strategy to attract better clients, justify premium prices, and master your new product launch strategy for maximum profit and growth.

16 min read
2 October 2025

EquityBee: A Startup Case Study – Empowering Employee Ownership

Explore how EquityBee is revolutionizing pre-IPO investing by solving stock option liquidity issues. This case study details their unique equity crowdfunding model, which empowers employees to exercise their employee stock options and offers investors unique alternative investment opportunities.

19 min read
19 June 2025

Empathy: A Startup Case Study – Supporting Bereaved Families with Technology and Compassion

Discover how Empathy, a grief technology startup, is revolutionizing bereavement care. This case study explores their strategic partnerships, innovative approach, and impact on employee benefits. Learn how they blend technology with compassion.

18 min read
12 June 2025

Amada Senior Care Startup Case Study: Bringing Standardization to Elderly Care

Discover how Amada Senior Care is revolutionizing elderly care with its franchise model. Learn about their standardized approach, technology, and growth strategies in the senior care industry. Explore senior care franchise opportunities.

16 min read
3 March 2025

Superside: A Startup Case Study – On-Demand Design with a Dedicated Team

Discover how Superside, a subscription-based design platform, disrupted the traditional agency model. Learn about their innovative approach to connecting businesses with curated design talent, their AI-powered tools, and their impressive growth trajectory. This case study explores Superside's business model, market strategy, and key takeaways for entrepreneurs.

16 min read
21 February 2025

IntelyCare Startup Story: Disrupting Healthcare Stuffing with Tech-Driven Marketplace – Key Lessons for Entrepreneurs

Discover how IntelyCare, a healthcare staffing platform, revolutionized the industry with its AI-powered solution. Learn about their success story, market analysis, and future outlook. This case study explores the challenges and opportunities in the healthcare staffing market.

10 min read
6 July 2022

The Key Features of Services and How to Deploy Them to Achieve Business Success

If you’re someone that’s offering some type of service as part of your business...it’s important to understand what services are, what service features define them and the implications of selling a service rather than a product.

12 min read
3 June 2015

7 Characteristics of Services That Finally Get Clients to Say Yes

The Service Challenge Discover the unique characteristics of services, such as inseparability and variability. Learn how businesses overcome these challenges.

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