Explore the unique characteristics of services and how they differ from products. Learn how to develop, deliver, and market services that meet customer needs and expectations.
If you’re someone that’s offering some type of service as part of your business…it’s important to understand what services are, what service features define them and the implications of selling a service rather than a product.
Due to the many special considerations surrounding the pricing of services, traditional pricing strategies such as penetration pricing, competitive pricing, and premium pricing may not be suitable… we will take a look at emerging alternative service pricing strategies.
Discover the critical factors to consider when expanding services internationally. Explore the impact of location, culture, technology, and the balance between standardization and customization.
The Service Challenge
Discover the unique characteristics of services, such as inseparability and variability. Learn how businesses overcome these challenges.
Perfecting Your Product: Key Decisions for Success
You have an idea, now how do you turn it into a market hit? Explore the critical choices you’ll make about branding, features, packaging, and more. Discover how these decisions shape the customer experience.
