Explore the world of products! Learn about different product types, characteristics, and strategies for development, marketing, and management.
New product development (NPD) isn’t without hurdles. Learn about common challenges during NPD, including legal barriers, distribution issues, and the importance of thorough planning to overcome them.
In order to develop products that provide value to consumers, it is important to understand the key consumer product characteristics. What are the criteria to think of when designing a new product?
The concept of product as a bundle of benefits is a theory which seeks to explain a product from the viewpoint of a consumer… Since marketing involves seeing everything the firm does from the viewpoint of the customer, marketers define products as a bundle of benefits.
What is Product Quality? It Depends on Your Perspective
Quality isn’t just one thing! Discover different approaches to defining product quality. Explore how manufacturing standards, consumer opinions, and value for money all play a role.
Sometimes companies decide that they will no longer produce or sell a particular product. What are the factors by which companies can recognize that the “time to say goodbye” has arrived?
Explore how individual differences, personal influence, and product characteristics shape the pace at which consumers accept new products.
The market diffusion process describes how an innovation progresses through a market. For these reasons, it is crucial to understand the facets of the market diffusion process and its importance for new product development (NPD).
The Strategic Roadmap
Focus on the big picture of how marketing changes over a product’s life. Emphasize the proactive approach needed to keep a product successful.
Understand the different types of consumer products: convenience, shopping, and specialty. This knowledge is essential for developing effective marketing strategies tailored to each type.
Shopping for Value
Explore shopping products. Highlight how consumers compare these items and what it means for marketers of furniture, clothing, etc.
