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Nearby Startup Case Study: A Look into a Hyperlocal Marketplace
This startup case study explores the rise and fall of the Nearby app, a tech startup focused on location-based services…
Explore the different ways to categorize products and services based on their characteristics, target audience, and intended use.
11 min read
Tangible or intangible? Consumer or industrial? Core or augmented? Your product is much more than “something to sell”…
5 min read
Understand the different types of consumer products: convenience, shopping, and specialty. This knowledge is essential for developing effective marketing strategies tailored to each type.
16 min read
Shopping for Value Explore shopping products. Highlight how consumers compare these items and what it means for marketers of furniture, clothing, etc.
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The amount spent on business purchasing far exceeds consumer purchasing. That makes it so crucial to understand the classification of B2B goods... The primary categories of B2B offerings are entering goods, foundation goods and facilitating goods.
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What is "New"? Explore the wide spectrum of what constitutes a "new product." Understand the range from revolutionary inventions to subtle repositioning.
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This startup case study explores the rise and fall of the Nearby app, a tech startup focused on location-based services…
18 min read
Explore the Butter platform, a product-led growth SaaS success story. This case study analyzes how Butter became one of the…
14 min read
Launching a startup requires a unique entrepreneurial mindset. This guide explores the key motivations for founders and details the most…
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Discover how Hack The Box revolutionized cybersecurity education. This case study explores its gamified platform, from HTB Academy to advanced…
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