Learn
Learn

Market

4 min read
30 April 2019

The STP-Model – Segmentation, Targeting, Positioning done right

Master Your Marketing with the STP Model. Want your marketing efforts to hit the mark? The STP Model is your guide! Learn how to break down your market, laser-focus on the right customers, and create a brand image that stands out.
6 min read
19 February 2019

Cultural Differences in Marketing – What Businesses Need To Consider In International Markets

Crossing Borders: Navigate Cultural Differences for Global Success Expanding your business internationally? Understanding cultural differences is key! Learn how language, religion, buying habits, and more can make or break your marketing strategy in foreign markets.
4 min read
23 January 2019

How will Marketing change in the Future? – Major Changes ahead?

While marketing literature is largely concerned with optimal marketing techniques and strategies, little focus is on potential shifts in marketing ahead. How will marketing change in the future?
8 min read
8 July 2018

Value-based Market Segmentation – Dividing the Market into Value Categories

Unlock Profit with Value-Based Segmentation Tired of one-size-fits-all pricing? Learn how to segment your market based on what customers truly value. Discover how to identify high-value customers, tailor your offerings, and maximize profitability.
8 min read
20 March 2018

Evolution of Marketing Theory – From Production to Marketing Orientation

Beyond Products Explore marketing orientation as a holistic philosophy. Understand how it impacts all areas of a business, not just sales.
5 min read
14 February 2018

How to Use Market Segmentation to Specialize And Be Seen as an Expert in Your Niche

Explore strategies for successfully targeting market niches. Learn how to specialize in specific end-users, production levels, customers, geographies, product features, quality-price points, and services.
8 min read
19 December 2017

Factors to Consider When Creating a Social Media Marketing Strategy

Learn the essential factors for building a winning social media strategy. Discover how to define goals, choose platforms, establish a brand voice, and leverage trends for maximum impact.
4 min read
27 June 2016

Effective Market Segmentation Criteria: The Key to Targeted Marketing

Customer Profiling Understand the key ways to segment your market. Learn about demographics, geography, buying habits, and more for precise targeting.

Recent articles

8 min read
25 July 2025

What Building a High-Trust Business Looks Like Today

Success today hinges on brand trust. This is achieved not by talk, but by action: creating digital trust with a…
15 min read
14 July 2025

Dopt Startup Case Study: A Deep Dive into Onboarding Innovation

Explore Dopt's innovative approach to user onboarding in B2B SaaS. This case study dives into their AI-powered solutions, content marketing…
12 min read
13 July 2025

Two Founders, One Question: What Does Clarity in Business Actually Mean?

Is your entrepreneurial journey truly yours? Discover the power of self-discovery and clarity in business. Learn how to align your…
12 min read
13 July 2025

Startup Team Building: Abuse My ‘Serial Entrepreneur’ Framework

Building a startup? Avoid team catastrophes with the CLEAR framework! Assess capabilities, limitations, expectations, and risks. Master startup team building…

Subscribe Today
for Weekly Startup Stories

Email subscription is available ONLY TODAY (oh, okay, and tomorrow).
Surely, we respect your inbox! Unsubscription works every day.

    Hey there! 👋 Just curious…

    We’d love to tailor your experience — which of these best describes you?