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10 min read
15 August 2019

Seven Functions of Marketing: Beyond Ads

Marketing: It's Not Just About Ads! Think marketing is all about catchy slogans? Think again! Discover the seven core functions of marketing. Learn how they work together to research customer needs, design products, set prices, and ultimately deliver value.
4 min read
30 April 2019

The STP-Model – Segmentation, Targeting, Positioning done right

Master Your Marketing with the STP Model. Want your marketing efforts to hit the mark? The STP Model is your guide! Learn how to break down your market, laser-focus on the right customers, and create a brand image that stands out.
6 min read
19 February 2019

Cultural Differences in Marketing – What Businesses Need To Consider In International Markets

Crossing Borders: Navigate Cultural Differences for Global Success Expanding your business internationally? Understanding cultural differences is key! Learn how language, religion, buying habits, and more can make or break your marketing strategy in foreign markets.
4 min read
23 January 2019

How will Marketing change in the Future? – Major Changes ahead?

While marketing literature is largely concerned with optimal marketing techniques and strategies, little focus is on potential shifts in marketing ahead. How will marketing change in the future?
11 min read
8 July 2018

How To Double Your Rates Using Value-Based Segmentation

Unlock Profit with Value-Based Segmentation Tired of one-size-fits-all pricing? Learn how to segment your market based on what customers truly value. Discover how to identify high-value customers, tailor your offerings, and maximize profitability.
8 min read
20 March 2018

Evolution of Marketing Theory – From Production to Marketing Orientation

Beyond Products Explore marketing orientation as a holistic philosophy. Understand how it impacts all areas of a business, not just sales.
5 min read
14 February 2018

How to Use Market Segmentation to Specialize And Be Seen as an Expert in Your Niche

Explore strategies for successfully targeting market niches. Learn how to specialize in specific end-users, production levels, customers, geographies, product features, quality-price points, and services.
8 min read
19 December 2017

Factors to Consider When Creating a Social Media Marketing Strategy

Learn the essential factors for building a winning social media strategy. Discover how to define goals, choose platforms, establish a brand voice, and leverage trends for maximum impact.

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