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Locals.com: A Startup Case Study – A Haven for Creator Autonomy
This in-depth startup case study analyzes Locals.com, a platform offering a new content creator business model focused on free speech…
Master the fundamentals of marketing! Explore core concepts like the marketing mix, segmentation, targeting, and positioning to lay the groundwork for successful campaigns.
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Discover the top 10 marketing pitfalls that can sabotage your business. Learn how to recognize and correct them for greater success.
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Marketing: It's Not Just About Ads! Think marketing is all about catchy slogans? Think again! Discover the seven core functions of marketing. Learn how they work together to research customer needs, design products, set prices, and ultimately deliver value.
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Master Your Marketing with the STP Model. Want your marketing efforts to hit the mark? The STP Model is your guide! Learn how to break down your market, laser-focus on the right customers, and create a brand image that stands out.
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Crossing Borders: Navigate Cultural Differences for Global Success Expanding your business internationally? Understanding cultural differences is key! Learn how language, religion, buying habits, and more can make or break your marketing strategy in foreign markets.
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Unlock Profit with Value-Based Segmentation Tired of one-size-fits-all pricing? Learn how to segment your market based on what customers truly value. Discover how to identify high-value customers, tailor your offerings, and maximize profitability.
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Beyond Products Explore marketing orientation as a holistic philosophy. Understand how it impacts all areas of a business, not just sales.
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Explore strategies for successfully targeting market niches. Learn how to specialize in specific end-users, production levels, customers, geographies, product features, quality-price points, and services.
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Customer Profiling Understand the key ways to segment your market. Learn about demographics, geography, buying habits, and more for precise targeting.
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This in-depth startup case study analyzes Locals.com, a platform offering a new content creator business model focused on free speech…
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Reflaunt is a fashion tech innovation leader providing resale-as-a-service (RaaS) to luxury brands. By enabling circular economy fashion, Reflaunt helps…
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This startup case study explores the rise and fall of the Nearby app, a tech startup focused on location-based services…
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Explore the Butter platform, a product-led growth SaaS success story. This case study analyzes how Butter became one of the…
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