Mantra Health: A Startup Case Study – Empowering College Students with Accessible Mental Healthcare
Explore how Mantra Health is transforming higher education mental health with its innovative telehealth platform. This case study details their…
Bringing your product to life? Learn the ins and outs of product development, from ideation and prototyping to launching and iterating based on customer feedback.
The new products process is the path that a new product takes from idea to the time of launch and beyond... The 5 phases of the new products process ensure that companies reach maximum efficiency in developing new, successful products.
What is "New"? Explore the wide spectrum of what constitutes a "new product." Understand the range from revolutionary inventions to subtle repositioning.
The Product Itself Matters Focus on the five key product characteristics and how they influence consumer decisions.
The Product Lifecycle Roadmap Understand the distinct stages of a product's lifecycle and learn how to optimize your marketing strategy throughout each phase.
The Product Journey Understand the classic product life cycle stages from Introduction through Decline. Learn how sales and profits change over time.
Strategic Expansion Discover how product mix decisions can be used to grow a business. Explore strategies like adding new lines or deepening existing ones.
A product line is a group of products that are closely related... Each product line requires separate product line decisions... The primary one of the product line decisions is the product line length. This means nothing else than the number of items in a product line.
Perfecting Your Product: Key Decisions for Success You have an idea, now how do you turn it into a market hit? Explore the critical choices you'll make about branding, features, packaging, and more. Discover how these decisions shape the customer experience.
Explore how Mantra Health is transforming higher education mental health with its innovative telehealth platform. This case study details their…
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