Blog archive
Everything on the blog filed under Pricing.
I33 articles
Discover how Jobber, a software platform for home service businesses, has achieved remarkable success by addressing common pain points and leveraging technology. Learn about their business model, growth strategies, and key takeaways for entrepreneurs.
Discover how Motion, an AI-powered task management platform, helps creative professionals and teams automate their workflows, boost productivity, and achieve their goals. Learn about their business model, key features, growth milestones, and insights for entrepreneurs.
Learn how Springboard, an online learning platform, tackles the tech skills gap with a unique business model that combines personalized mentorship, job guarantees, and flexible pricing. This case study explores their growth strategy, market position, and key takeaways for entrepreneurs.
Discover the difference between cash flow and profitability, and learn how to measure your business’s success. Explore key profitability metrics like net profit ratio, ROCE, and ROI. Get actionable strategies to improve profitability, including increasing revenue, decreasing costs, and optimizing…
Unlock the secrets of startup success with a deep dive into unit economics. Learn how to track key metrics like customer acquisition cost, lifetime value, and churn rate to make data-driven decisions and optimize your business for profitability.
Building a successful product requires strategic feature prioritization. Learn how to use the Kano Model, Prioritization by Benefits, and Prioritization by Impact to determine which features to focus on first. Discover how to balance costs and ROI, create a product roadmap, and leverage customer…
Picture this: you are a business owner, lying awake at night, racking your brain for the best ways to get people talking about your brand. You want them to choose you over the competition, but how do you make that happen? Remember when yoga pants were just…yoga pants? Then lululemon strutted in…
Launching a new product is a critical moment for any business. This guide provides a comprehensive strategy for a successful product launch, covering customer research, unique selling propositions, pricing strategies, and product marketing. Learn how to build anticipation, target the right…
Some companies will swoop into a market with radically low prices as a strategy for attracting new clients. This is called a penetration pricing strategy. We’ll explore what penetration pricing is, how it works, how it compares to other pricing strategies, when it should be used and also look at…
Price skimming means setting a high initial price for a new product, then gradually lowering it to capture more price-sensitive customers. Learn when it works and the risks to consider.
The Profit Maximizer Discover how to optimize pricing for your entire product mix. Learn strategies for product lines, bundles, and essential add-ons.
The Profitability Perspective Discover pricing strategies focused on costs, target returns, and the experience curve. Learn how to ensure your pricing covers expenses and generates the desired profit.
Reference pricing means setting your prices based on how they compare to similar products in the market. Understand how customers use reference prices and how to influence their perceptions for smarter pricing decisions.
Unlock Profit with Value-Based Segmentation Tired of one-size-fits-all pricing? Learn how to segment your market based on what customers truly value. Discover how to identify high-value customers, tailor your offerings, and maximize profitability.
Discover how to calculate economic value, a core concept in value-based pricing. Learn to determine reference value, differentiation value, and their impact on optimal pricing
