Search
6 min read
Discover the top 10 marketing pitfalls that can sabotage your business. Learn how to recognize and correct them for greater success.
5 min read
Pricing for Profitability Learn how to calculate cost-based pricing to ensure your business stays profitable. Explore strategies for setting prices that cover expenses and generate returns.
16 min read
Shopping for Value Explore shopping products. Highlight how consumers compare these items and what it means for marketers of furniture, clothing, etc.
10 min read
Discover how AI is revolutionizing blogging in 2024. Learn about AI-generated content, personalized experiences, and how to use AI tools to level up your blog. Explore the benefits and ethical considerations of AI in content creation.
14 min read
Boost your email marketing engagement with actionable tips! Learn how to craft entertaining emails, leverage the PAS framework, and build a strong email list. Discover the power of storytelling, free value, and irresistible subject lines to drive conversions.
9 min read
Discover how to monetize your blog with advertising. Learn about different ad networks, types of ads, and strategies to increase your blog ad revenue. Get tips on choosing the right ad network, optimizing ad placement, and staying compliant with privacy laws.
24 min read
Discover how Lululemon, a global athleisure giant, navigates the complexities of its supply chain. Learn about their innovative strategies for managing challenges like evolving consumer behavior, fast fashion trends, and global disruptions. Get insights into their commitment to sustainability and ethical sourcing, and how they're adapting to meet the demands of a dynamic market.
16 min read
Discover how Disney's vertical integration strategy transformed the entertainment industry. Learn how they conquered the market through in-house training, direct-to-consumer sales, and strategic diversification. Explore the benefits and challenges of this approach and how you can apply it to your own business.
11 min read
Discover how Tesco, a global retail giant, has built a successful business through strategic positioning, customer loyalty programs, and innovative initiatives. Learn about their brand guarantee scheme, their approach to convenience and accessibility, and their effective marketing strategies. Get insights into how Tesco has overcome scandals and adapted to changing market conditions.
12 min read
Discover the secrets behind Tesla's rapid success and learn from Elon Musk's strategies. This case study explores Tesla's competitive advantage, customer-centric approach, and marketing tactics, highlighting both the do's and don'ts for your own business. Uncover how Tesla differentiates itself in the EV market, builds brand loyalty, and leverages its attractive character to drive growth.
14 min read
Discover how to craft a powerful Unique Selling Proposition (USP) that sets your business apart. Learn to analyze your brand, competitors, and target audience to identify key differentiators. This guide provides practical steps to develop a compelling USP that drives customer engagement and business growth.
8 min read
Unlock the power of intent-based marketing to boost conversions and personalize your brand. Learn how to leverage customer data and AI to create targeted ads that resonate with your audience. Discover strategies for small businesses to implement intent marketing and see real results.
14 min read
Think of every little thing you do to create your product or offer your service as part of your value chain. Don’t worry, it’s not some fancy jargon – it’s just a way of looking at all the steps that go into making your product or service awesome. Each step? Absolutely crucial. Why? Because that’s […]
10 min read
Discover how McDonald's value chain strategy drives success and learn how to apply these principles to your small business. From supplier relationships to technology integration, unlock the secrets to boosting profitability and customer satisfaction.
10 min read
Discover how Lululemon leverages strategic sales programs to boost revenue through partnerships. Learn about their campus, corporate, team, and wholesale programs, and how they benefit partners. Get insights into application processes, perks, and the Lululemon way of building win-win relationships.
12 min read
Do you want your customers to walk into your store and feel like they hit the jackpot? That’s the magic of Costco, a retail powerhouse whose strategy is to be the cheapest and the simplest store you can find. I’m usually not a huge advocate for having the lowest prices on the market, but there’s […]
15 min read
It’s Sunday morning and you have one mission, and one mission only: Going to the store and buying three food items and some kitchen supplies. You got this. 10 minutes pass, you blink and – “$257,33 please, cash or card, sir?” If you think all those other purchases you made were logical, think again… If […]
11 min read
You know your brand should send a message. You know your brand should communicate a vision and a philosophy. But let’s face it – “brand voice” just sounds like an influencer buzzword now. How do you actually create a brand voice that will help you sell your products? Enter Nike, a brand that chose one […]
Email subscription is available ONLY TODAY (oh, okay, and tomorrow).
Surely, we respect your inbox! Unsubscription works every day.
We’d love to tailor your experience — which of these best describes you?
