Blog

Featured Posts

10 Deadly Sins of Marketing and how to Avoid them
6 min read
21 November 2019

10 Deadly Sins of Marketing and how to Avoid them

Discover the top 10 marketing pitfalls that can sabotage your business. Learn how to recognize and correct them for greater success.

Private: 3 Major Pricing Strategies – Customer Value-Based Pricing, Cost-Based Pricing, Competition-Based Pricing
5 min read
20 July 2015

Private: 3 Major Pricing Strategies – Customer Value-Based Pricing, Cost-Based Pricing, Competition-Based Pricing

Pricing for Profitability Learn how to calculate cost-based pricing to ensure your business stays profitable. Explore strategies for setting prices that cover expenses and generate returns.

4 Types of Consumer Products and Marketing Considerations – Convenience, Shopping, Specialty and Unsought Products
16 min read
20 June 2017

4 Types of Consumer Products and Marketing Considerations – Convenience, Shopping, Specialty and Unsought Products

Shopping for Value Explore shopping products. Highlight how consumers compare these items and what it means for marketers of furniture, clothing, etc.

A New Age of (AI-Powered) Blogging Is Here
10 min read
24 November 2024

A New Age of (AI-Powered) Blogging Is Here

Discover how AI is revolutionizing blogging in 2024. Learn about AI-generated content, personalized experiences, and how to use AI tools to level up your blog. Explore the benefits and ethical considerations of AI in content creation.

Actionable Email Marketing Tips for Maximum Engagement
14 min read
24 August 2024

Actionable Email Marketing Tips for Maximum Engagement

Boost your email marketing engagement with actionable tips! Learn how to craft entertaining emails, leverage the PAS framework, and build a strong email list. Discover the power of storytelling, free value, and irresistible subject lines to drive conversions.

Monetizing Your Blog: Part 2 – Adventures in Ads
9 min read
17 November 2024

Monetizing Your Blog: Part 2 – Adventures in Ads

Discover how to monetize your blog with advertising. Learn about different ad networks, types of ads, and strategies to increase your blog ad revenue. Get tips on choosing the right ad network, optimizing ad placement, and staying compliant with privacy laws.

Recent Posts

Calixa: A Startup Case Study – Challenges in Capturing Market Share in a Competitive CRM Landscape
19 min read
25 April 2025

Calixa: A Startup Case Study – Challenges in Capturing Market Share in a Competitive CRM Landscape

Calixa, a startup aiming to revolutionize SaaS customer operations, faced challenges capturing market share in a competitive CRM landscape. Despite securing $16.3 million in funding, the company struggled to gain traction and discontinued services in 2024. This case study analyzes Calixa's business model, growth strategies, and key takeaways for entrepreneurs.

How to Split Equity In a Startup Without Conflicts – Equity Distribution
13 min read
24 April 2025

How to Split Equity In a Startup Without Conflicts – Equity Distribution

Learn how to split equity in a startup fairly and avoid future conflicts. This article explores different scenarios, including unequal time commitment and financial investment, and provides practical solutions for addressing these challenges. Discover how to establish clear agreements and ensure everyone feels valued.

Co-Founder Roles: How to Build an Unshakeable Co-Founder Relationship
12 min read
24 April 2025

Co-Founder Roles: How to Build an Unshakeable Co-Founder Relationship

Building a successful startup requires a strong co-founder relationship. This article explores key areas to discuss with your co-founder, including expectations, financial contributions, vision alignment, and potential pivots. Learn how to avoid conflicts and build a lasting partnership for startup success.

Clutch: Insights into Startup Sustainability – A Student Creator Marketplace
14 min read
23 April 2025

Clutch: Insights into Startup Sustainability – A Student Creator Marketplace

Learn from the rise and fall of Clutch, a student creator marketplace. This case study explores their business model, growth milestones, and key takeaways for entrepreneurs. Discover how they navigated challenges, secured funding, and ultimately chose acquisition for strategic growth. Gain insights into market competition, leadership transitions, and the importance of adapting to industry shifts.

Augmend’s Startup Case Study: Innovator in Developer Knowledge Sharing Integrated with Datadog’s AI-Driven Developer Tools
11 min read
21 April 2025

Augmend’s Startup Case Study: Innovator in Developer Knowledge Sharing Integrated with Datadog’s AI-Driven Developer Tools

Augmend, an AI-powered platform for developer knowledge sharing, aimed to revolutionize how teams collaborate. Learn how they transitioned from innovator to integration within Datadog's AI-driven developer tools. Discover key takeaways for entrepreneurs on finding underserved needs, combining familiar elements, and turning weaknesses into strengths.

Female Invest: A Startup Case Study – Empowering Women in Finance
18 min read
15 April 2025

Female Invest: A Startup Case Study – Empowering Women in Finance

Discover the inspiring story of Female Invest, a platform empowering women in finance through education and community. Learn how they built a successful business model, tackled market challenges, and achieved significant growth. This case study explores their strategies, key milestones, and valuable takeaways for entrepreneurs.

Going: A 2015 Startup Case Study – A Catchy Look at Spontaneous Travel
15 min read
15 April 2025

Going: A 2015 Startup Case Study – A Catchy Look at Spontaneous Travel

Discover how Going, a travel startup, disrupted the industry with its unique approach to finding spontaneous flight deals. Learn about their Tinder-like interface, curated travel experiences, and subscription model. This case study explores Going's growth, marketing strategies, and key takeaways for entrepreneurs.

DUOS: A Startup Case Study – Empowering Senior Care Through Genuine Connections
16 min read
11 April 2025

DUOS: A Startup Case Study – Empowering Senior Care Through Genuine Connections

Discover how DUOS, an AI-powered healthcare technology company, is revolutionizing senior care by combining genuine human connections with innovative technology. Learn about their business model, market drivers, unique value propositions, and growth milestones. This case study explores DUOS's journey, challenges, and future plans, offering valuable insights for entrepreneurs.

Podimo: A 2019 Startup Case Study – Revolutionizing Audio Content
25 min read
9 April 2025

Podimo: A 2019 Startup Case Study – Revolutionizing Audio Content

Discover how Podimo, a 2019 startup, revolutionized audio content by focusing on local-language podcasts and a unique revenue-sharing model. Learn about their business model, growth strategies, and key takeaways for entrepreneurs.

Huckleberry Startup Case Study: Peaceful Sleep Solutions for Families
12 min read
8 April 2025

Huckleberry Startup Case Study: Peaceful Sleep Solutions for Families

Discover how Huckleberry Care, a sleep app for babies and toddlers, leverages AI to create personalized sleep plans and address common sleep challenges faced by parents. Learn about their business model, growth strategies, and key takeaways for entrepreneurs.

Algor Education: A Startup Case Study for Deeper Understanding
15 min read
2 April 2025

Algor Education: A Startup Case Study for Deeper Understanding

Algor Education is an EdTech startup using AI to revolutionize learning. This case study explores their journey, from founding to market success. Discover how they leverage AI for concept mapping and text summarization, creating engaging learning experiences for students, teachers, and professionals.

Noon Academy: A Startup Case Study – Revolutionizing Education Through Social Learning
13 min read
31 March 2025

Noon Academy: A Startup Case Study – Revolutionizing Education Through Social Learning

Discover how Noon Academy, a Saudi Arabian startup, is revolutionizing education in developing markets through its innovative social learning platform. Learn about their business model, key growth milestones, and future plans for global expansion.

Subscribe Today
for Weekly Startup Stories

Email subscription is available ONLY TODAY (oh, okay, and tomorrow).
Surely, we respect your inbox! Unsubscription works every day.