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10 Deadly Sins of Marketing and how to Avoid them
6 min read
21 November 2019

10 Deadly Sins of Marketing and how to Avoid them

Discover the top 10 marketing pitfalls that can sabotage your business. Learn how to recognize and correct them for greater success.

Private: 3 Major Pricing Strategies – Customer Value-Based Pricing, Cost-Based Pricing, Competition-Based Pricing
5 min read
20 July 2015

Private: 3 Major Pricing Strategies – Customer Value-Based Pricing, Cost-Based Pricing, Competition-Based Pricing

Pricing for Profitability Learn how to calculate cost-based pricing to ensure your business stays profitable. Explore strategies for setting prices that cover expenses and generate returns.

4 Types of Consumer Products and Marketing Considerations – Convenience, Shopping, Specialty and Unsought Products
16 min read
20 June 2017

4 Types of Consumer Products and Marketing Considerations – Convenience, Shopping, Specialty and Unsought Products

Shopping for Value Explore shopping products. Highlight how consumers compare these items and what it means for marketers of furniture, clothing, etc.

A New Age of (AI-Powered) Blogging Is Here
10 min read
24 November 2024

A New Age of (AI-Powered) Blogging Is Here

Discover how AI is revolutionizing blogging in 2024. Learn about AI-generated content, personalized experiences, and how to use AI tools to level up your blog. Explore the benefits and ethical considerations of AI in content creation.

Actionable Email Marketing Tips for Maximum Engagement
14 min read
24 August 2024

Actionable Email Marketing Tips for Maximum Engagement

Boost your email marketing engagement with actionable tips! Learn how to craft entertaining emails, leverage the PAS framework, and build a strong email list. Discover the power of storytelling, free value, and irresistible subject lines to drive conversions.

Monetizing Your Blog: Part 2 – Adventures in Ads
9 min read
17 November 2024

Monetizing Your Blog: Part 2 – Adventures in Ads

Discover how to monetize your blog with advertising. Learn about different ad networks, types of ads, and strategies to increase your blog ad revenue. Get tips on choosing the right ad network, optimizing ad placement, and staying compliant with privacy laws.

Recent Posts

DUOS: A Startup Case Study – Empowering Senior Care Through Genuine Connections
16 min read
11 April 2025

DUOS: A Startup Case Study – Empowering Senior Care Through Genuine Connections

Discover how DUOS, an AI-powered healthcare technology company, is revolutionizing senior care by combining genuine human connections with innovative technology. Learn about their business model, market drivers, unique value propositions, and growth milestones. This case study explores DUOS's journey, challenges, and future plans, offering valuable insights for entrepreneurs.

Podimo: A 2019 Startup Case Study – Revolutionizing Audio Content
25 min read
9 April 2025

Podimo: A 2019 Startup Case Study – Revolutionizing Audio Content

Discover how Podimo, a 2019 startup, revolutionized audio content by focusing on local-language podcasts and a unique revenue-sharing model. Learn about their business model, growth strategies, and key takeaways for entrepreneurs.

Huckleberry Startup Case Study: Peaceful Sleep Solutions for Families
12 min read
8 April 2025

Huckleberry Startup Case Study: Peaceful Sleep Solutions for Families

Discover how Huckleberry Care, a sleep app for babies and toddlers, leverages AI to create personalized sleep plans and address common sleep challenges faced by parents. Learn about their business model, growth strategies, and key takeaways for entrepreneurs.

Algor Education: A Startup Case Study for Deeper Understanding
15 min read
2 April 2025

Algor Education: A Startup Case Study for Deeper Understanding

Algor Education is an EdTech startup using AI to revolutionize learning. This case study explores their journey, from founding to market success. Discover how they leverage AI for concept mapping and text summarization, creating engaging learning experiences for students, teachers, and professionals.

Noon Academy: A Startup Case Study – Revolutionizing Education Through Social Learning
13 min read
31 March 2025

Noon Academy: A Startup Case Study – Revolutionizing Education Through Social Learning

Discover how Noon Academy, a Saudi Arabian startup, is revolutionizing education in developing markets through its innovative social learning platform. Learn about their business model, key growth milestones, and future plans for global expansion.

Clash Startup Case Study: Empowering Creators, Then Closing Down – A Short-Form Revolution That Couldn’t Stand the Test
9 min read
28 March 2025

Clash Startup Case Study: Empowering Creators, Then Closing Down – A Short-Form Revolution That Couldn’t Stand the Test

Learn from the rise and fall of Clash, a short-form video app that aimed to empower creators. Discover how they built a community, attracted users, and ultimately faced challenges in a competitive market. Explore key takeaways for entrepreneurs on niche targeting, direct monetization, and leveraging existing networks.

The Best of Both Worlds: Digital And Physical Marketing Done Right
13 min read
26 March 2025

The Best of Both Worlds: Digital And Physical Marketing Done Right

Discover how to blend digital and physical marketing for explosive business growth. Learn the 9 steps to avoid marketing overwhelm, create a seamless customer journey, and leverage UX, content, and social media for maximum impact.

User Interviews: A Startup Case Study on Streamlined User Research Recruitment
19 min read
26 March 2025

User Interviews: A Startup Case Study on Streamlined User Research Recruitment

User Interviews is a platform that connects researchers with vetted participants for user research. Learn how this startup streamlined user research recruitment, achieved significant growth, and navigated a competitive market. Discover key takeaways for entrepreneurs and explore the future of user research.

Zenhub: A Startup Case Study – “Seamless GitHub Project Management”
24 min read
24 March 2025

Zenhub: A Startup Case Study – “Seamless GitHub Project Management”

Zenhub is a project management tool that integrates seamlessly with GitHub, offering AI-enhanced solutions for software development teams. Learn how Zenhub streamlines workflows, leverages data for insights, and automates tasks to boost productivity. Discover their growth story, market position, and key takeaways for entrepreneurs.

Buildspace: A Deep Dive into the Rise and Fall of a Promising EdTech Startup
25 min read
22 March 2025

Buildspace: A Deep Dive into the Rise and Fall of a Promising EdTech Startup

Buildspace was more than an edtech startup—it was a movement for builders, dreamers, and weekend hackers. Backed by a16z and loved by thousands, it brought project-based learning to life. Then, out of nowhere, it shut down. What really happened? Why did its founder walk away at the peak? This is the story of burnout, community, and what comes after the dream ends.

Reaching and Engaging Your Target Audience on Social Media
14 min read
22 March 2025

Reaching and Engaging Your Target Audience on Social Media

Boost your social media presence and generate more leads with these effective strategies. Learn how to create engaging content, build a strong brand, and convert your audience into loyal customers. Discover the secrets to social media success and unlock your business's growth potential.

Video Advertising: How to Maximize ROI on Campaigns
8 min read
17 March 2025

Video Advertising: How to Maximize ROI on Campaigns

Boost your video advertising ROI with proven strategies. Learn how to create engaging video ads that capture attention, drive conversions, and maximize your return on investment. Discover best practices, video formats, and optimization tips to elevate your video marketing game.

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