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10 Deadly Sins of Marketing and how to Avoid them
6 min read
21 November 2019

10 Deadly Sins of Marketing and how to Avoid them

Discover the top 10 marketing pitfalls that can sabotage your business. Learn how to recognize and correct them for greater success.

Private: 3 Major Pricing Strategies – Customer Value-Based Pricing, Cost-Based Pricing, Competition-Based Pricing
5 min read
20 July 2015

Private: 3 Major Pricing Strategies – Customer Value-Based Pricing, Cost-Based Pricing, Competition-Based Pricing

Pricing for Profitability Learn how to calculate cost-based pricing to ensure your business stays profitable. Explore strategies for setting prices that cover expenses and generate returns.

4 Types of Consumer Products and Marketing Considerations – Convenience, Shopping, Specialty and Unsought Products
16 min read
20 June 2017

4 Types of Consumer Products and Marketing Considerations – Convenience, Shopping, Specialty and Unsought Products

Shopping for Value Explore shopping products. Highlight how consumers compare these items and what it means for marketers of furniture, clothing, etc.

A New Age of (AI-Powered) Blogging Is Here
10 min read
24 November 2024

A New Age of (AI-Powered) Blogging Is Here

Discover how AI is revolutionizing blogging in 2024. Learn about AI-generated content, personalized experiences, and how to use AI tools to level up your blog. Explore the benefits and ethical considerations of AI in content creation.

Actionable Email Marketing Tips for Maximum Engagement
14 min read
24 August 2024

Actionable Email Marketing Tips for Maximum Engagement

Boost your email marketing engagement with actionable tips! Learn how to craft entertaining emails, leverage the PAS framework, and build a strong email list. Discover the power of storytelling, free value, and irresistible subject lines to drive conversions.

Monetizing Your Blog: Part 2 – Adventures in Ads
9 min read
17 November 2024

Monetizing Your Blog: Part 2 – Adventures in Ads

Discover how to monetize your blog with advertising. Learn about different ad networks, types of ads, and strategies to increase your blog ad revenue. Get tips on choosing the right ad network, optimizing ad placement, and staying compliant with privacy laws.

Recent Posts

Should You Start A Business With Your Friend Or Relative?
11 min read
19 June 2025

Should You Start A Business With Your Friend Or Relative?

Starting a business with friends can be a great way to leverage trust and shared passion. However, it's crucial to set clear expectations, define roles, and address potential conflicts. This article explores the pros and cons of working with friends, provides tips for navigating disagreements, and emphasizes the importance of open communication to ensure a successful partnership.

Empathy: A Startup Case Study – Supporting Bereaved Families with Technology and Compassion
19 min read
19 June 2025

Empathy: A Startup Case Study – Supporting Bereaved Families with Technology and Compassion

Discover how Empathy, a grief technology startup, is revolutionizing bereavement care. This case study explores their strategic partnerships, innovative approach, and impact on employee benefits. Learn how they blend technology with compassion.

Consensus – A Startup Case Study: Revolutionizing B2B Product Demos
19 min read
16 June 2025

Consensus – A Startup Case Study: Revolutionizing B2B Product Demos

Discover how Consensus revolutionized B2B product demos with buyer enablement. Learn how they optimized the sales process, leveraged data-driven insights, and achieved impressive growth. A must-read case study!

How to Scale (or Grow) Your Business – and what’s the difference?
10 min read
13 June 2025

How to Scale (or Grow) Your Business – and what’s the difference?

Scaling your business can feel overwhelming. Learn the difference between scaling vs growth, validate your value, and implement smart business scaling strategies for sustainable success. Avoid common pitfalls and unlock economies of scale.

B2B Businesses, Products & Sales: Strategic Insights
9 min read
13 June 2025

B2B Businesses, Products & Sales: Strategic Insights

Navigate the B2B landscape! Discover strategic insights, explore diverse B2B product categories, and understand the key differences between B2B and B2C. Unlock the benefits of B2B for sellers and buyers alike.

Amada Senior Care Startup Case Study: Bringing Standardization to Elderly Care
18 min read
12 June 2025

Amada Senior Care Startup Case Study: Bringing Standardization to Elderly Care

Discover how Amada Senior Care is revolutionizing elderly care with its franchise model. Learn about their standardized approach, technology, and growth strategies in the senior care industry. Explore senior care franchise opportunities.

Loop Returns: A Startup Case Study – “Exchange Reimagined for E-Commerce”
19 min read
9 June 2025

Loop Returns: A Startup Case Study – “Exchange Reimagined for E-Commerce”

Loop Returns is a case study in turning a common e-commerce problem - high return rates - into a profitable business. Learn how they built a platform that streamlines returns, encourages exchanges, and leverages AI for insights. Discover their growth strategy, key partnerships, and valuable takeaways for entrepreneurs.

Builder.ai Case Study: Reinventing Software Development Through “AI” – A Cautionary Tale
18 min read
6 June 2025

Builder.ai Case Study: Reinventing Software Development Through “AI” – A Cautionary Tale

Uncover the Builder.ai story: an AI-powered startup that soared and crashed. Learn key lessons about authenticity, sustainable growth, and financial prudence for tech entrepreneurs. A cautionary tale!

Soona Startup Case Study: Real-Time Collaboration & Cost-Efficiency
16 min read
5 June 2025

Soona Startup Case Study: Real-Time Collaboration & Cost-Efficiency

Discover how Soona, a startup specializing in e-commerce product photography, leverages real-time collaboration and virtual studios to streamline content creation and achieve rapid growth. Learn about their business model, key differentiators, and growth strategies for success in the booming e-commerce market.

eFuse: A Startup Case Study – Empowering Esports Connections
17 min read
2 June 2025

eFuse: A Startup Case Study – Empowering Esports Connections

eFuse is a dynamic platform connecting the esports community through professional networking, tournament organization, and influencer marketing opportunities. Learn how this startup is bridging the gap between aspiring gamers, collegiate programs, brands, and game publishers, and its key growth strategies.

UnitedMasters Startup Case Study: Empowering Independent Artists
19 min read
29 May 2025

UnitedMasters Startup Case Study: Empowering Independent Artists

Discover how UnitedMasters empowers independent artists by providing music distribution, brand partnerships, and artist development tools. Learn about their business model, growth milestones, and key takeaways for entrepreneurs. Explore the platform's features, revenue streams, and competitive landscape in the digital music distribution market.

Clickto: A Startup Case Study – Simplifying Cohort-Based Learning Experiences
13 min read
26 May 2025

Clickto: A Startup Case Study – Simplifying Cohort-Based Learning Experiences

Discover the rise and fall of Clickto, an edtech startup aiming to simplify cohort-based learning. Learn about their business model, challenges, and key takeaways for entrepreneurs. Explore their innovative features, market analysis, and lessons learned from their closure.

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