A customer is interested in your product. Great!
You stood out in the market, focusing on a specific niche. Now, you have the customer’s attention. Rest assured, the next place they’re looking is the business page on your socials.
Customers at this stage are trying not to get scammed. They are looking for honesty, reliability, and transparency. They want their problems solved (that’s your job, remember?). This is where a professional, well-designed, and engaging business page comes in.
If only you had an elaborate guide on how to make one…
Essential Elements of a Business Page
Logo
The logo is the heart and soul of a business. It will appear everywhere and your customers will associate you with it.
We’re not going to give you a design course in this short article (experts take years to master this), but here is what all good logos have in common.
Recognizable and simple: A logo must be centered around a single key element, with a few others centered around it. A tiny picture cluttered with lots of little elements is a chore to look at. A good logo looks clean, professional, slick, and organized.
Remember that because your logos will be shoved in lots of places. Your logo needs to be simple to make all the details visible on a small scale. A simple logo is a scalable logo!
Use empty space: Empty space is easy to overlook. However, it provides a balance and a sense of ease to the viewer.
Stand out from the crowd: Try to avoid cliches if you plan to stand out.
The communication industry already has enough globes, and way too many teeth in the dental world. We’re sure you’re already sick of the lightning bolts, gears, and swirls when it comes to tech.
Timeless: Run from trends. Avoid them like the plague! Since your logo is your face, you want to change it as little as possible. Don’t fall for what is cool now. Restrain yourself!
There is lots of other stuff that can help you enhance your logo. Try different element sizes and arrangements, or experiment with upper and lower case.
You also need to put some thought into your font and color scheme. More on that later.
Cover image
Super simple. A cover image works with the logo to create a vibe.
Try to make it minimalistic to avoid overwhelming the customer.
Bio
A bio is like a business pitch, it’s very important! Your bio is a key tool for increasing engagement.
However, your resources are limited. It’s hard to deal with a length cap and keep the customer there.
There are lots of attributes that can make or break your bio. Try to make it:
Interesting: A bio needs to keep the customer curious. Demonstrate your unique niche and the value you provide to the customer.
Short: Don’t write too much! When was the last time you read a bio till the end, huh?
Quickly highlight your business’s specific niche, whether it’s a unique product or an exceptional service. You want to keep the reader’s attention.
Direct: When they first see you, they would ask: “Is this thing ever for me?”
Help them answer this question.
The game is tough; space is limited, and people have two seconds to catch the idea.
Use keywords that people are searching for, but don’t do too much or it will look spammy.
Simple: You want to get as much info across without confusing the reader. Otherwise, you risk losing a customer.
Make it easy to read and grasp. Don’t use fancy words that no one understands.
Contact Info
Tell people exactly what you want them to do. Use clear calls to action! Try and make it as easy as possible for the customer to get invested.
Present multiple options for what the customer must do next, like visiting your website or signing up for your updates.
Make these options as straightforward as possible. A frustrated customer is a lost customer.
Tiny Touches – Tremendous Impact
If you wish to increase engagement on your existing pages, we have you covered!
These are the aspects that are the simplest and quickest to enhance your business page.
If you don’t have an existing one, this is yet another way to present your brand voice.
Color
Color can also help you get your message across as humans associate color with certain qualities.
When designing your business page, base it around a primary and a secondary color.
Here is a quick overview of what colors mean to people:
Purple: The color purple has been extremely hard to get throughout history. It made the color associated with royalty. This is why, to this day, brands use purple to appear luxurious, elegant, powerful, and wise.
Companies rarely use purple in their branding. Consider using purple to stand out.
Orange: Because orange is bright and rare in branding, people see it as enthusiastic and brave.
Blue: Blue is incredibly popular. Blue makes clients feel calm and cared for. It’s associated with stability, trust, and confidence.
Red: Red is also used a lot in branding and business pages. It is associated with passion, energy, and excitement.
Fast-food companies want to make you feel this way. McDonalds, KFC, Jollibee, and Domino’s use red in their color schemes.
Yellow: Another color that fast-food chains love to use is yellow. It creates a feeling of warmth and joy.
Green: Green has a connection to money, but it’s more useful for looking secure, natural, fresh, nourishing, or eco-friendly.
Black: This color communicates security and power, but also modernity, style, and sophistication.
Some examples of brands using the color are Nike, Puma, Apple, Chanel, and Gucci.
White: White rings the same bells as black. It’s clean, appealing, pure and simple.
Pink: Pink is also used to show sophistication, but it’s also sweet, caring, and creative. Barbie is the perfect example here.
Brand consistency
Brand consistency is crucial for creating a recognizable and authentic brand. (Read more about Branding and Consistency)
After you get someone’s attention and they become interested, they already have a vague expectation of what you are. They want to feel the same vibe, quality, tone, and offerings, right?
The visuals of your business are like the first impression you make on your followers so they play a big role too.
If you don’t gain the customer’s trust, they’ll never decide to spend their money on you. There are so many options on the market, why would someone go for the shady one?
You need to seem consistent and reliable to get over this stage (even if your brand has a more relaxed tone). Here are quick tips to ensure consistency in your social media efforts:
Logo usage: Make it sized and centered properly.
Fonts and images: Pick a few fonts and images that align with your brand’s voice, whether it’s professional or playful. The visual elements should talk about you consistently.
Unified color scheme: Choose a color palette that embodies your brand’s personality. Use it consistently everywhere to create a unified look.
If You’re In a Hurry
For these details, our recommendation is to get ‘em done and move on. If you’re just starting out, don’t spend too much time stressing over these small, ROI-less stuff.
Then, as you grow, feel free to invest, as these things will come in handy to elevate your brand image. Let me just give you a few pointers on how to start making them:
- Logos: Center it around a simple key element – and make it clean, professional, and slick. Use some empty space to make it easy to look at and for the love of god, don’t just copy other people. When it comes to tech, we already have way too many lightning bolts, gears, and swirls.
- Cover Image: Just be smokin’ hot. Or don’t. This isn’t that complicated, my friend. Just make it consistent with your brand.
- Bio: Make this short and sweet. Come up with the “We help [target] + [ideal outcome]” and give your links. We don’t need to read your in-depth autobiography in your bio (contrary to popular belief…)
- Contact Info: Use clear and strong Calls-To-Action (CTAs). Seriously, make these options as straightforward as possible.
- Color: Every color communicates something else. Use purple for luxury and elegance. Use orange to come off as enthusiastic and brave. Use blue so that clients feel calm and cared for. Use red for passion and excitement. Yellow = growth and joy. If you want to convey eco-friendliness and nurturing, use green. Black for modernity and style. White for surrendering being clean and professional.
Obviously, don’t use all these colors on the same website (unless you’re in the inclusivity business.)
And once again, none of these details is a reason NOT to start. Just get them done and refine as you go.
Platform-Specific-Technical Advice
Never Google This Stuff Again. You’re Welcome.
Use this section whenever you’re making content to make sure you’re using the best possible resolution. Admittedly, this is not the most entertaining thing we’ve ever written – but it’s going to be useful. Bookmark it and use it as needed:
- Profile photo: 320 x 320 px
- Post image: 1080 x 1080 px (square)
- Stories: 1080 x 1920 px
- Profile picture: 170 x 170 px
- Cover photo: 851 x 315 px
- Shared image: 1200 x 630 px
X
- Profile photo: 400 x 400 px
- Header image: 1500 x 500 px
- In-stream photo: 1600 x 900 px
- Company logo: 300 x 300 px
- Cover image: 1128 x 191 px
- Shared image: 1104 x 736 px
- Profile picture: 165 x 165 px
- Pin size: 1000 x 1500 px
- Board cover: 800 x 450 px
TikTok
- Profile photo: 200 x 200 px
- Video: 1080 x 1920 px (9:16 ratio)
YouTube
- Channel art: 2560 x 1440 px
- Profile picture: 800 x 800 px
- Video thumbnail: 1280 x 720 px
- Profile picture: 256 x 256 px
- Banner image: 1920 x 256 px
- Post image: 1200 x 628 px
The Importance of a Well-Designed Business Page
People will look at your business page after you have their attention. They’re looking for an authentic and reliable business. They want their problems solved instead of their cash stolen.
A well-designed business page helps gain customer’s trust. It has a recognizable logo and an interesting, to-the-point bio. It also gives the customer a clear answer on what to do next.
Take your vibe to the next level by picking a font and a color scheme that aligns with your brand voice.
Be professional by keeping your tone, logo, and colors the same across your entire bio and your social media efforts.
Building Engaging Business Pages on Social Media
Are you ready to learn from the best of the best of the best about social media? We’ve thoroughly analyzed the best-performing, world-record-setting social media account – and we’re here to expose their secrets…
Enter… egg:
“No way… They did NOT just make an egg case study.”
Indeed, we didn’t, but we will teach you how to stand out and create a unique business page on social media.
Without further to do, let me introduce you to…
‘Dark’ Tactics: Social Media Lead Generation Tips
Too many businesses only think about “building their brand” and printing $$$…
(and while that is what we all want…)
It’s not the right thing to prioritize. Instead, you should OBSESS over solving your users’ problems and understanding their needs. If you want to create infinite highly qualified leads for your business, you need to be THE guy they follow to solve their problems.
However, that doesn’t mean you should just make highly technical posts that logically solve people’s problems. You also want to focus on emotional aspects…
Let’s say you’re a fitness coach who’s starting a social media account. You don’t just want to post about different exercises and meals. If you want to stand out, you need to appeal to people’s emotions. Talk about what their life will look like after they get fit, how they will feel, how others will perceive them, yada, yada, yada…
Rule of thumb: Have logically amazing posts and supercharge them with emotion.
If you want to take this a step further, you need to use a Customer Journey Map (CJM) to get into people’s minds.
Muahahaha…
Seriously, it seems manipulative – but just think: “How easy could it be to sell my products on social media if I knew what goes through people’s minds at all times”?
A customer journey map helps you understand every step of the customer’s experience on social media, from discovering the brand to becoming a loyal customer.
Basically, it helps you understand what will grab people’s attention, what objections they have, and what they need to become loyal customers
So, get a pen and paper, read the CJM article, and map that bad boy out. Your audience will thank you for it.
B2B vs. B2C – What Even are These Letters and Why They’re Important For Your Business Page
Let me give you a very short and sweet explanation:
- B2B: Business-to-business selling – meaning you’re selling your products or services to another business.
- B2C: Business-to-consumer selling – meaning you’re selling your products or services to everyday people.
Obviously, how you run your social media is not going to be the same in B2B and B2C.
When you’re targeting businesses, it might be a good idea to establish a LinkedIn presence, since that’s where business people hang out.
Yes, create amazing content that’s helpful for business owners. But please, PLEASE, don’t be of these:
Taught you about WHAT?!? You at home, pls don’t do this.
If you’re targeting everyday people, we recommend using TikTok, Instagram, X, or Youtube. You can connect to people on a very deep emotional level using these platforms… and it’s also where your target audience probably hangs out.
General Recommendations Across All Platforms
All platforms are special and unique in their own ways, but we’ve found some general rules that apply to all of them:
- Create a business page separate from your personal page: – this will give you more opportunities!
- Post regularly: You can make the best content in the world, but without consistency, you’re NOT going to grow. If you post rarely, it’s like meeting an amazing person you see once every three months. Your connection with that person probably isn’t going to be as strong as the friend you see every week.
- Monitor analytics: But don’t stress over them, and understand what the most important metrics are. Way too many people only focus on views and followers – but that’s the wrong attitude. If that’s all you care about, you’ll end up creating trendy content that appeals to kids with 5h+ screen times. Instead, focus on making content for your ideal customers and monitor the opportunities they bring you.
- Respond to comments and messages: But again, don’t obsess over it – especially as your following grows. Use your time for the MOST important things about your business. Focus on the 20% that gives you 80% of the results.
- Make visual assets pretty: Always use high-quality images, videos, and audio. Nobody wants to watch the content you made with your 7-year-old toaster.
Takeaways
When done right, social media is a very powerful way to get clients and customers. If you want it to work, you have to be unique. In a nutshell, here’s how to be way better than The Average Joe:
- Obsess over solving your users’ problems and understanding their needs…
- … however, also focus on resolving the emotional parts of their problems. It’s not all about logic, as you know.
- Map out the Customer Journey Map (CJM) and understand every step of your ideal customer’s experience.
- B2B = selling your products/services to a business. B2C = selling your products/services to everyday people.
- For B2B, use more professional forms of content and social media. For B2C, use whatever social media your ideal customer hangs out at.
- When you get married, don’t make a post explaining what it taught you about B2B sales.
- Create a business page separate from your personal page.
- Monitor your analytics, but don’t obsess over views and followers. Mostly look at the opportunities your page brings you.
- Respond to comments and messages (but don’t spend hours doing so).
- Put effort into your visual assets and make them pretty and fabulous.
- Get your logo, bio, cover image, contact info, and colors done asap and refine them as you develop your brand.
- Enjoy the technical guide in the last section. I know it’s yummy to look at.
