Case · Product build · Data protection · Davos
VoxExec: who is really in Davos,in a directory executives trust.
During the World Economic Forum Annual Meeting, many of the executives in Davos appear on no official list. VoxExec, Joanna Gordon's platform, makes those company delegations visible to the people who want to meet them. Igor Levi and the Eightception team built it end to end, with the discretion senior executives need designed in from the start, and it went live in December 2025, ahead of the Annual Meeting.
- Igor's role
- Built the platform end to end, with Joanna Gordon
- The pilot
- 89 companies against a target of five to ten
- Live since December 2025
- A full annual cycle without its builder
IThe situation
The people worth meeting in Davos are on no list.
The number of executives who come to Davos for the Annual Meeting has grown sharply since Covid. Many of them are not official delegates: they work the sidelines of the week and appear on no list of attendees – while the whole value of being in Davos is meeting peers in person.
Joanna Gordon saw that gap from the inside over eighteen consecutive years around the Annual Meeting – as a Forum employee, as a corporate and as an adviser. She led the Forum's Information Technology Industry community, later ran enterprise strategy in Europe for Salesforce, and founded Transform.AI, an invitation-only conference on the business implications of AI. VoxExec is her answer to that gap.
The idea stood or fell on trust. It asks companies to list their executives in a directory carrying their names, so data protection was the product itself: get it wrong and nobody submits. And the deadline could not slip by a day, in a market where the buying window opens once a year.
IIIgor's role
From the first conversation to a platform she runs herself.
Igor designed the platform – the data model, the registration flow, the data protection and the handover – and the Eightception team built it end to end and shipped it in time for the Annual Meeting.
Joanna set the bar at the first meeting – five to ten companies on the platform, with positive feedback – and named the condition that shaped the architecture: the platform had to be hosted by her, in Europe. She reviewed the data model, chose the jurisdiction and ran the outreach to her own network. The result carries her knowledge of Davos as much as Eightception's build.
IIIHow Igor worked
Trust first, then speed.
Make discretion the product
For senior executives, discretion is the reason to take part, so the protection was designed in rather than added afterwards: data hosted in the EU, consent captured at company level, and a human gate – no company submits a single executive until Joanna has approved it, and then only through its own private link.
Speak the language of the event
The data follows the Forum's own industry taxonomy, so the picture VoxExec gives reads the way the week itself is organized.
Re-cut, don't extend
When the pilot needed public registration earlier than planned, the roadmap was re-cut instead of extended – later work pulled forward, foundation work merged in, one delivery instead of two. That is why it shipped in time.
Build to be handed over
From month one, the goal was a platform Joanna could run and change herself. Recorded walkthroughs let her change the copy, extend the options and build her own views without calling the builder.
IVWhat it gives the market
Who is in town, and a trusted way to meet them.
For hosts, organizers and media
A picture of the company delegations that are genuinely in Davos but invisible on any official list – the executives they want to reach.
For the companies taking part
A view of who else is in town, and a route to ask for the meetings that matter.
For the executives
Discretion they can rely on: invitations go through Joanna, and contact details are never handed out.
For VoxExec
A service that is free to everyone who takes part, whose value is the trust and the relationships it creates around the week – on a platform Joanna runs herself.
VThe result
Far past the target, and back for 2027.
The pilot target was five to ten companies. The cycle closed with 89, along with 63 corporate contacts and around 179 executive profiles – and many of the companies are names anyone would recognize, across the US, Europe and the Gulf.
The other half of the bar, positive feedback, came from both sides of the list: the companies that contributed their executives and the organizers and media who used it asked for it again.
The platform ran a full annual cycle without its builder, and Joanna came back to work with Igor on the Davos 2027 cycle – to make a system that already works give more. The aim for the next cycle is a bigger one:
- A picture that is useful while diaries are still open.
- Profiles that say why a conversation is worth having.
- A return that takes last year's companies a few clicks, not a fresh start.
“Igor got it from the first conversation: the phased rollout, the legal requirements, the need to move fast without cutting corners. Eightception turned that could roll out fast on a platform built to scale.”
How to start
Get it built.Then run it yourself.
Answer a few short questions about where things stand. The conversation ends with the smallest useful next step – or a plain reason it is not Igor.