Blog archive
Everything on the blog filed under Strategy.
I155 articles
Discover how Going, a travel startup, disrupted the industry with its unique approach to finding spontaneous flight deals. Learn about their Tinder-like interface, curated travel experiences, and subscription model. This case study explores Going’s growth, marketing strategies, and key takeaways…
Discover how Podimo, a 2019 startup, revolutionized audio content by focusing on local-language podcasts and a unique revenue-sharing model. Learn about their business model, growth strategies, and key takeaways for entrepreneurs.
Learn from the rise and fall of Clash, a short-form video app that aimed to empower creators. Discover how they built a community, attracted users, and ultimately faced challenges in a competitive market. Explore key takeaways for entrepreneurs on niche targeting, direct monetization, and…
Buildspace was more than an edtech startup—it was a movement for builders, dreamers, and weekend hackers. Backed by a16z and loved by thousands, it brought project-based learning to life. Then, out of nowhere, it shut down. What really happened? Why did its founder walk away at the peak? This is…
Boost your video advertising ROI with proven strategies. Learn how to create engaging video ads that capture attention, drive conversions, and maximize your return on investment. Discover best practices, video formats, and optimization tips to elevate your video marketing game.
Learn how Springboard, an online learning platform, tackles the tech skills gap with a unique business model that combines personalized mentorship, job guarantees, and flexible pricing. This case study explores their growth strategy, market position, and key takeaways for entrepreneurs.
Don’t let your business become a cautionary tale! Learn the difference between market research and marketing research, and how both are crucial for success. Discover how to use research to understand your customers, build a strong brand, and create products that people actually want.
Discover how Superside, a subscription-based design platform, disrupted the traditional agency model. Learn about their innovative approach to connecting businesses with curated design talent, their AI-powered tools, and their impressive growth trajectory. This case study explores Superside’s…
Stop chasing vanity metrics like likes and shares! Learn how to calculate your Marketing Efficiency Ratio (MER) and measure the true financial impact of your marketing efforts. Discover how MER helps you optimize your budget, identify profitable channels, and drive real business growth.
Discover the difference between cash flow and profitability, and learn how to measure your business’s success. Explore key profitability metrics like net profit ratio, ROCE, and ROI. Get actionable strategies to improve profitability, including increasing revenue, decreasing costs, and optimizing…
Unlock sustainable business growth with SEO. Learn how to build authority through backlinks, create evergreen content with keyword research, and avoid common SEO pitfalls. Discover strategies for long-term success and boost your website traffic.
Unlock the secrets of your ideal customer with this guide to creating powerful buyer personas. Learn how to understand their motivations, pain points, and desires to craft targeted marketing strategies that resonate.
What good is the best product in the world if no one knows about it? Focus on how the 7Ps of marketing mix work in tandem.
Struggling to market your startup with limited resources? This article outlines a simple yet effective marketing plan for solo entrepreneurs, focusing on emotional connection, market research, and key channels like content marketing, SEO, and email marketing. Learn how to create a winning strategy…
Choosing the right legal structure for your startup is crucial for growth and attracting investment. This article explores different business entities like sole proprietorships, LLCs, partnerships, C-corporations, and S-corporations, explaining their advantages and disadvantages. Learn about SPACs…
