Picture this:
You’re a passionate entrepreneur, knee-deep in the trenches of your startup.
You wear all the hats, from coding to marketing, because nobody does it quite like you, right?
Fueled by late nights and strong coffee, you have less and less time to grow the business, and thoughts about delegation keep popping up in your mind:
“Should someone else be doing some of these tasks instead of me? But who? Who would be able to do it as well as I do? My clients and customers will definitely feel the difference. What do I do?”
And you just can’t figure out the answer. Trust me, I know the feeling.
This uncertainty is actually really common.
I have to be honest with you, though – my friend, you are the bottleneck to your own growth.
‘Cause if you can’t take this leap and go from technician to CEO… you’ll never grow past yourself.
In this article, I’ll show exactly why trusting others and delegating is SO damn hard, how to find the courage to let go, and most importantly…
… how to actually go about delegation in business without breaking the entire business you put your heart and soul into.
I hate when gurus say “build systems and processes, delegate, blah blah blah…” but never actually show how to do it. It always sounds so abstract.
Not here.
Look man, I get it.
You built this thing. The last thing you would want is to hire some guy who takes the quality down a notch and makes it feel bland.
And you don’t just love the end result, you love the doing.
I mean, you might have spent years building up the necessary skills to perform your tasks so well. These tasks are literally part of who you are.
And giving them up might feel like giving up who you are.
Letting go of tasks you built, care about, or love doing feels like betrayal — to yourself, your standards, and sometimes your team.
This is why you probably can’t decide whether to delegate or not. I don’t think you’ll be able to decide on your behavior before you decide on your identity.
Are you a technician, or are you a CEO? That’s the question.
If you know you want to actually be a CEO and scale your company into the millions, then you’ll have to switch your current identity.
But if you decide you’d rather do all the tasks forever, that’s fine as well. But then you’re not running a business, you’re merely self-employed. More on that later.
I’m not going to BS you and tell you that all your fears are irrational and that your employees won’t bring the quality of your products or services down.
Yeah, they will. They’ll make mistakes, and you’ll think, “What the hell am I doing?”
You’ll be appalled by how much people can misunderstand you and by how many deadlines can be missed.
But you have to understand (and every successful founder does) that…
People need time. They need to fail and then calibrate.
You have to trust them through this moment of “ew, what the hell did they just make, how will they ever do it like I do it?!”
Don’t judge and be patient. Once they do learn (and if you made a good hire, they will), it’s just an upside from there.
So, take a deep breath and learn to let go. If you step in every time, they’ll never learn — and you’ll never scale.
There are two “types” of effective delegation:
The last point I want to make for this section is that your presence in every process feels helpful, but it kills momentum.
You can’t think strategically when your mind is drowning in tactical noise. You’re supposed to think more and do less if you want to scale.
You’re very smart, alright? Use it.
And since I believe you’re smart, I’ll offer you an extremely helpful resource I made to help you make the difficult decisions in your startup.
You’ll get the basics of everything you need to know to launch a successful startup, from idea to marketing, to finance, to decision-making, etc.
It’s my 8D framework for launching your business, and it’s completely free. All you have to do is click this beautiful button:
Since delegation can be so scary, why not make it incremental?
You don’t have to give someone 100% responsibility over a part of your business tomorrow.
I recommend you start small and THEN expand.
That way, your employees can take it step by step and gradually take on more responsibility, so you’re both sure no one clicks the “NUKE BUSINESS” button.
So delegate small tasks first, then graduate to higher-impact ones.
Tell them: “Today you do one thing… then gradually move up the chain, higher, higher, and higher.”
They’ll have more time to observe and learn, and you’ll actually be able to sleep at night.
And when you do eventually give them some more responsibility…
… Back the hell off.
Undermining their calls kills morale and creativity. When they have more autonomy (that they have earned), trust me, they’ll do their best work for you.
Leadership psychology has shown this time and time again – the more respected and autonomous an employee feels, the better their output.
You want good output, right?
Another important consideration you want to make when hiring is:
“Are they a creator or just an executor?”
I always tried to hire people who have an internal need to create. Those who want to create things individually, without being told what to do all of the time.
Not performers, but precisely those who will themselves move something forward, who are themselves interested in doing something.
I was listening to a podcast from the legend Alex Hormozi, and I remember him saying:
“Hiring talented people is one of the easiest 10x-100x ROI opportunities. And there’s always underpriced talent.”
Creators are those who will get you that ROI.
Once again, effective delegation requires emotional maturity. It’s just like any other human relationship.
You’ll feel disappointment, frustration, fear even.
But if you want to scale, I invite you to do it anyway. Trusting is a muscle you build, not a switch you flip.
It takes time and experience to get less emotionally impacted by stressful work situations.
Less-than-ideal employee performance is one of them.
Also, stop expecting to hire someone “just like you”.
That is NOT the point.
You should actually find someone who’s even better than you (at a certain task). That’s a very mature decision, as the master will be outshined.
(but who cares, as long as the master makes extra cash, am I right?)
If you truly want to stay in the work forever — great. There’s absolutely nothing wrong with it, and you can make a nice living like that.
Just stop calling it a scalable startup.
If you can’t replace yourself — you’re not running a business. You’re self-employed.
And in some cases, you’ve built yourself a prison.
So, even if you decide to take care of all of the business tasks yourself, make sure to create systems and processes for yourself.
Find ways to operationalize your tasks so they take you way less time to complete.
Specifically, find patterns in your work and build SOPs (standard operating procedures) so you don’t have to reinvent the wheel every time you close a client or create a product.
That’s how you lower your work time, increase your effective hourly rate… and best of all – if you decide to delegate one day, you can.
You already built the necessary systems.
In this article, I zoomed into delegation in business and looked at why it’s so painful and uncomfortable. But honestly, as soon as something is very uncomfortable, you know it’s worth doing.
In business and in life, it’s always those tasks we least want to do that will give us the best progress.
I also told you some specifics of how to actually go about delegation. Here’s a summary:
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