Category: Marketing Basics

Master the fundamentals of marketing! Explore core concepts like the marketing mix, segmentation, targeting, and positioning to lay the groundwork for successful campaigns.

Classic columns representing the foundational structure of the 4 Ps marketing mix.
Marketing Mix, 4 Ps of Marketing, Product, Price, Promotion

The Marketing Mix – The 4 Ps of Marketing

The marketing mix, also called the 4 Ps of marketing, is one of the major concepts in marketing. The strategy tells us how the firm wants to create customer value. The marketing mix consists of the tactical marketing tools used to actually produce the response the company wants in the target market.

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