What are Niche Products? Definition and Examples of Niche Products

Variety of hamburgers magnified through a lens, symbolizing the focus on niche market products.

If you want to stand out from the crowd in the world of e-commerce, you need to find products that are sought after, but face little competition. …Customers who buy within a niche are willing to pay higher prices and are more likely to become loyal, long-term buyers.

What is Mixed Branding? – Definition and Examples

Artistic bowl with a swirl pattern containing an array of different foods, symbolizing mixed branding.

Mixed branding is effective as it combines the positive elements of multiple brands to increase the influence of both companies through one planned marketing strategy…This makes mixed branding an effective strategy for brands looking to navigate new target audiences.