Strategy and research
The market, audience and commercial decision are made legible before production begins.
About Eightception
An Igor-led operator studio.Strategy through handover.
Eightception is a boutique strategy, product and growth studio for founder-led companies. Igor Levi leads every engagement and assembles a small, hand-picked team around the work.
IThe studio
Igor leads every engagement.The team changes with the work.
“I’ve spent more than twenty years building, selling and burying companies – and paid for every lesson with my own money and my own nights.”
I stay accountable from the first decision through the handover. Around that work, I bring in the people it actually needs – designers, copywriters, analysts, strategists and developers I trust from years of working together.
You get one senior operator across the whole problem, backed by a compact expert team. Accountability stays clear while each part of the work goes to someone who is genuinely good at it.
Product and experience
The offer, product story and customer journey are designed as one operating system.
Growth and delivery
The pages, workflows and tools are built, documented and transferred to the people who will run them.
IIWhat guides the work
Beliefs with operating consequences.
These are not values for a wall. Each one changes how a decision is made, what gets built and what the client keeps.
The whole outcome needs an owner.
Good specialists can each do their job and still leave the founder joining the pieces.
One accountable lead keeps strategy, product and growth pointed at the same business outcome.
Execution is the proof of strategy.
A recommendation is only useful when it changes a product, system, page or operating decision.
The work is judged by what can be used, not by how persuasive the presentation looked.
Handover starts at the beginning.
The work is built on client-owned accounts, documented as it develops and taught to the person who will run it.
The useful outcome is a system the company can maintain without permanent dependence on the studio.
Evidence sharpens experienced judgment.
Customer language, behavior and operating data are read alongside the team’s knowledge of the business.
A consequential bet is stronger when internal experience and external evidence point to the same decision.
The inconvenient part stays in the record.
A result is described with its limits, what happened afterward and what cannot honestly be claimed.
Complete context helps a founder judge whether a case is relevant. A polished success story does not.
IIIIgor’s operating record
The short version.
These are Igor’s founder and operator roles, not Eightception client cases. LinkedIn carries the fuller career timeline.
Unilead Network
Co-founder and CIO
Built a mobile performance and lead-generation company with an owned technology stack, a peak team of 38 and more than 500 delivered projects.
Merged into Webmedia Group.
item8
CEO and co-founder
Built a CRM, billing and invoicing platform for performance-marketing networks.
Acquired by TUNE and continued as TUNE Pay.
Outchart
Co-founder and CPO
Built a programmatic platform for digital-out-of-home media.
Its assets were acquired by Billups.
IVThe working boundary
Defined work. Real access. A usable handover.
A scope, decision owner, access and handover are agreed before the work starts. When scoping is the work, it is a paid first phase.
A good fit
- A founder-led company facing a consequential strategy, product or growth decision.
- A cross-functional problem that needs one accountable operator across the pieces.
- A team that wants to own and maintain the system after delivery.
Not the job
- An extra pair of hands without access to the decision or the evidence.
- Indefinitely replacing the company’s day-to-day product, marketing or sales team.
- Open-ended advice with no defined outcome, boundary or handover.
VThe human door
Talk to Igor directly.
If the situation is unusual, or you want a conversation before choosing a route, write to Igor. For the fuller career record, use LinkedIn.
How to start
Bring the situation.Leave with a clear next step.
Answer a few short questions to find the right route, or book a conversation with Igor first.